GAP to return to old logo
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- iCanHasQBN0
Joke's on us. Everything was planned.
- BonSeff0
i don't get the strategy. how does pretending to sign off on a shit logo boost sales?
- Joaquin Phoenix.sureshot
- negative attention sales.sureshot
- huh? are you kidding? ask yourself how many additional hits to their site they got.iCanHasQBN
- hits mean shitDodecahedron
- with this fucking catastrophe of a logo design it only makes people to vist the site.sureshot
- + what Dodecahedron said.sureshot
- lambsy0
this is fantastic.
i wish there was a public outpouring like this when we went to war.
goddamn if the people don't get their gap logo back though.
- Dodecahedron0
“We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing. There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way. “
fail. I don't interpret this as a clever publicity attempt.
- +1 I think they just signed off on something bad and reverted. Nothing clever at all.jamble
- tOki0
Lol fucking owned
- jetSkii0
Haha, crowdsourcing their product just says, they don't know what to do....here's where Pentagram or AIGA swoops in to steal the show
- They've decided against that as well apparently. Too much backlash from even using the word,Dodecahedron
- agree woody pirtle for the win!74LEO
- Dodecahedron0
the only reason I can think of for planning this fake 'new logo' thing from the start would be to make everyone notice again and become more loyal to the old Gap brand... to create some buzz around the good old Gap identity. I am unconvinced this was the intention, it just seems really clumsy.
I think this is exactly what happened . . . http://www.qbn.com/topics/642743…
- oey0
everything in gap sucks: name, logo, clothes, style...whatever.
- so just because a brand & style isn't what you're personally into then that means it sucks?iCanHasQBN
- ...time for you pills! lol.akrok
- your pills.akrok
- and a edit button for QBN. lol.akrok
- Well... I agree with oey. Who here actually shops at the Gap?nthkl
- If they thought they needed a change of ID, then they probably felt it wasn't working well enough.Gucci
- jetSkii0
If it were Gap's intention to just create a frenzy, they've succeeded. However stockholders didn't look too happy as Gap's stock dropped drastically low the day after announcing the switched. Luckily for them, they reversed their decision to keep the logo.
- nthkl0
So. Um... Who actually shops at the Gap? Cause, dame. That's some wall mart shit.
- i think a lot of people, considering how long they've been in business.iCanHasQBN
- just because you're not into it, doesn't mean others aren't.iCanHasQBN
- all of a sudden I have a hankering for a 50$ white tshirt with the gap logo on itDodecahedron
- hahakrok
- moldero0
how embarrassing for Gap
- fxone0
The thought of "nods to the future" suggests that the Gap is a 20th Century Company looking for meaning in the 21st Century.
— Robert A. B. | New York, NY October 11, 2010 07:07:22 pm
- ukit0
"The scrapping of the design -- which re-created the retailer's name in a bold Helvetica font with a blue gradiated box perched atop the P -- comes after Gap was put through the ringer last week for its new look. The company became the whipping boy of designers, who besides merely disliking the new logo were enraged at the suggestion that design professionals should help fix the mistake by offering up ideas for free."
You're goddam fucking right, don't fuck with us Gap.
Designers, 1, The Gap, 0