GAP to return to old logo
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- epic_rim0
it wasn't a 'plan'. it happened, the VPs signed off on it, the public hated it, they backed out.
- BonSeff0
it wasn't a plan. it was a stunt. they have thousands of storefronts across the country.. seriously think an entire signage campaign was gonna go with that look? its like rolling to the club with a hitler stache, sure it will get people talking.. but is it gonna get you layed? possibly, by some klansman's daughter.. props to whatever agency suckered them into it
- what exactly is achieved with this 'stunt' then? publicity? site hits? This won't exactly leave a lasting impressionDodecahedron
- its a good point about the store fronts...never mind the clothes. But really what on earth were they thinking thenDodecahedron
- BaskerviIle0
I'm embarrassed to be a designer today.
A company has designed a new identity, it was signed off and made public. No one has to like it, but it was legitimate work.
We're supposed to embrace the new and be open minded as creatives, yet everyone jumps on the bandwagon and bashes the new logo because it's new and different.
It amazed me how conservative the design community has proved itself with this whole thing.
I'm also sad that a company would bow to public pressure so quickly. If a company signs a new identity off then that should mean they have the confidence to defend their decisions. The fact that gap have reneged on their choice after only a few days is pathetic.
Imagine is the london 2012 olympics hadn't stood firmly behind their logo. Public opinion was very divided but now everyone is used to it and it works well.
This design was never given a chance and as designers, without having seen the new gap logo work in context or even have a chance to live properly, we've already shot it down. This is a dangerous precedent to set.
I guess the only good thing that came out of this, is that AIGA persuaded gap not to try crowdsourcing, a practice that is even worse for confidence in professional design
- +1dboleas
- The problem is that they went from good to very bad and then try to spin crowd sourcing into ittOki
- Designers have the right to voice their opinion on a logo as much as the publicGlitterati_Duane
- GAP set the wrong precedent by backing downGlitterati_Duane
- I'm open to new good design. not bad new design. It was just a bad logo.rusty_ace
- the new logo was horrible, plain and simple, good for them for not sticking with crapformed
- dude stocks wre dropping that says everyhting to a corporation + it was a bad logo.74LEO
- NEVER USE GRADIENTS IN A LOGO...
EVER!74LEO - its not because we fear change. its because the logo was CRAP. simple as that.iCanHasQBN
- ukit0
Imagine being the person who came up with that logo
- clearThoughts0
I think this was a promotion trick...
- hellojeehae0
weakkk
- rusty_ace0
I'm open to new good design. not bad new design. It was just a bad logo.I would hope that logo had to be a watered down version of the original design...in the end that logo was probably designed by committee which ended up unremarkable and hated. They didn't gain anything by redesigning it, other then out cry, however good or bad the original logo was...it was unmistakable. the fact that the new logo needed a gradient to keep it legible...should tell you a lot.
- rupedixon0
It was a stunt - totally, there's no way they were going to rebrand like that, and now everybody's talking about them, and they get to play the 'we listened to our consumers card'.
Excellent PR job in my opinion.
- rupedixon0
The fact is, if it were a genuine rebrand they would NEVER have backed out and we'd hearing all about their new rebrand spin bullshit
- twokids0
No way a company would put themselves up for ridicule just to get PR. They may hire someone to do something crazy, but not to make themselves look like they don't know what they are doing, which is what this look like.
- Time will tell....
I hope you're right because it would be hilariousrupedixon
- Time will tell....
- BaskerviIle0
You can't just say 'it's a bad logo'
that doesn't mean anything. You can say you don't like the logo but I have yet to see a convincing argument why the new Gap logo was 'bad'Anyone who knows anything about branding knows that a logo never exists on its own. We never got a chance to see the new logo live in context of the new look and feel etc. It can't be a bad logo until it has failed to work within its system, but we never even saw that.
not liking the look of it is not reason enough to scrap it. It was only around for a few days, how can anyone judge that? it never even made it to stores etc.
if the share price dropped that's only a reaction to all the mindless criticism on the internet. Gap caved at the first reaction, without even giving the logo (and supporting brand identity) a chance, that's what annoys me
- in which case it's hard to believe this could be anything other than a stunt...rupedixon
- but it was bad design...the fact that it needed the gradient to keep it legible is bad design.rusty_ace
- basker, usually i would defend this way of thinking. but god help you if you couldn't see that the logo was horrible...iCanHasQBN
- pillhead0
This Gap Logo campaign was just plain brain dead all round, you have a shit logo to drum up media attention, and then Gap go back and declare they are idiots on a massive level, all for brand recognition, the only recognition Gap have achieved is Moron status, maybe they could put that on there Facebook page.
- Dodecahedron0
Someone articulate what the purpose of the stunt was then if it was one. Sry 'publicity' and 'site hits' arn't enough in my opinion. Gap doesn't want to be viral of the day, they effectively degraded the brand and offended a lot of professionals... I can't think of anything this would accomplish in this context.
- PonyBoy0
Baskerville... did your new logo just get scrapped for the old one?
:)- lol, just trying to provide the other side of the debate. I don't like it myself, just don't like the mindless criticismsBaskerviIle