GAP to return to old logo
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- ukit0
If the goal of the publicity stunt was to make their management look like idiots, drive down the stock and piss off most of their customers, then I agree it's genius.
- ********0
The only real negative associations come from people like us in the design and branding areas. To the hundreds of thousands of other people that have been led to the Gap site through twitter, facebook, news articles everywhere etc this is at the very least a reminder to them that Gap exists. I for one had a look through the site and might have even bought something if they shipped to the UK. It's marketing genius because the whole interwebs is talking about them and let's face it, having a questionable logo isn't exactly the most negative thing you can associate with a brand.
- seriously. this whole stunt offended us 100x more than the average non-designer visiting their site...********
- ...just to see what the new logo is all about.********
- seriously. this whole stunt offended us 100x more than the average non-designer visiting their site...
- vitamins0
no more gap threads, please
- ukit0
I thought the whole point was the negative reaction from the rest of the web (Twitter, Facebook). After all, who gives a shit what a few designers say, what are there like 12 of us?:)
This was the first time the general public weighed in on a company redesign, and obviously they didn't like it. The company's reaction didn't inspire much confidence either.
Did they get hits? Sure - but that's a short term benefit that will be gone in a week when those news stories fall off the front page. Seems like a pretty big hit to your reputation just to get traffic.
Anyway, who knows, but obviously companies do fuck these things up sometimes, here's another example just today.
- evanburke0
I went to my local Gap this weekend, and it was full of absolute crap clothes.
$100 for salvation army jackets, $35 for T-shirts that wouldn't last one wash.
Whoever said this crap is Walmart garb was dead-on.
- so it worked. they got you in the store. now all they need is someone with less standards than you, and they've succeeded.********
- succeeded.********
- so it worked. they got you in the store. now all they need is someone with less standards than you, and they've succeeded.
- Douglas0
my window looks directly across into the GAP headquarters. I've been watching them closer the past couple days, and nothing seems to have changed.
- throw a few rocks at the window and see what happens********
- yes and then get the phone numbers to the desks that you can see and prank call them all day longSrSamaurai
- lolakrok
- throw a few rocks at the window and see what happens
- ********0
I wonder how much hidden promotional goods Gap is hiding that were originally supposed to go out, promoting the newer logo.
- yeah and how much clothing they put it on********
- Yea and how much it all sucks anyway.dbloc
- yeah and how much clothing they put it on
- SrSamaurai0
lol gap lol
- ukit0
GAP themselves says "not a PR stunt"
And was designed by Trey Laird along with Gap's president Marka Hansen.
http://www.fastcodesign.com/1662…
^ This is a nice blog BTW
When you look at the ads Laird's been doing it seems pretty clear it wasn't fake but just the direction they were moving in.
Sorry to bump this thread, just wanted to provide some closure to this harrowing story.
- numero10
I wonder if gap's representatives spoke to facebook's & twitter's heavy heights about the whole situation
- im sure they have someone running social media who saw all the logo press.dirtydesign
