GAP to return to old logo
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- desmo
Well that didnt last very long, did it?
- intVal0
No way, can't believe this, i kinda like the new one, gives a new style.
- user_00110
The old logo sucks too. Just switch it to helvetica and thats it.
- marychain0
God I hate marketing-speak
"Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap."
What a roundabout way to say "we fucked up"
- utopian0
The advertising firm that created the new GAP logo, Laird & Partners actually creates some pretty solid work...
- they kearn their logo like a bitch tho...pango
- Looking at the last works they did for Gap (2009). You can see the transition to the 'future' logodasmeteor
- Holy fucking jpeg artifacts... What an embarrassing site.jasonistaken
- still loading, closed window.DRIFTMONKEY
- sseo0
however bad it was, it seems so cowardly to back down now. like people will care in 3 months.
- scarabin0
what does the blue box mean anyway?
- desmo0
corporate hacks!
- Dodecahedron0
What an awkward way to launch and then withdraw a shit new logo . Its like they didn't think this through at all.
- or perhaps viral marketing at it's finestinkpink
- well... possibly I was thinking that. Still very awkward. Not sure exactly what they accomplished. Made their customer base more sentimental about their brand.Dodecahedron
- customer base get all passionate and sentimental.Dodecahedron
- lukus_W0
A perfect campaign. They've achieved a lot - for little.
- think this was intentional?Dodecahedron
- yupinkpink
- completely .. corporations are generally run by very clever people.lukus_W
- definitelyduckofrubber
- i guess they didn't have anything to losesseo
- if infact they are withdrawing the logo, i am 99% convinced this was all plannedinkpink
- Gimme a break. Not everything is planned.ukit
- ItTango0
we've been had.
- desmo0
releasing a bad logo is one thing. whats worse is scrapping that bad logo and reverting back. stick to you guns and stand behind your decision.
aol at least had the balls to stick to their bad logo
- < I agree. They panic'd and reverteddbloc
- Tropicana is on line 2TheBlueOne
- dbloc0
I'm glad they did it...I got a traffic boost from it.
- Dodecahedron0
It says the announcement was expected at 430 pacific time but nothing there yet
