GAP to return to old logo
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- tOki0
Lol fucking owned
- jetSkii0
Haha, crowdsourcing their product just says, they don't know what to do....here's where Pentagram or AIGA swoops in to steal the show
- They've decided against that as well apparently. Too much backlash from even using the word,Dodecahedron
- agree woody pirtle for the win!74LEO
- Dodecahedron0
the only reason I can think of for planning this fake 'new logo' thing from the start would be to make everyone notice again and become more loyal to the old Gap brand... to create some buzz around the good old Gap identity. I am unconvinced this was the intention, it just seems really clumsy.
I think this is exactly what happened . . . http://www.qbn.com/topics/642743…
- oey0
everything in gap sucks: name, logo, clothes, style...whatever.
- so just because a brand & style isn't what you're personally into then that means it sucks?iCanHasQBN
- ...time for you pills! lol.akrok
- your pills.akrok
- and a edit button for QBN. lol.akrok
- Well... I agree with oey. Who here actually shops at the Gap?nthkl
- If they thought they needed a change of ID, then they probably felt it wasn't working well enough.Gucci
- jetSkii0
If it were Gap's intention to just create a frenzy, they've succeeded. However stockholders didn't look too happy as Gap's stock dropped drastically low the day after announcing the switched. Luckily for them, they reversed their decision to keep the logo.
- SrSamaurai0
lol gap lol
- nthkl0
So. Um... Who actually shops at the Gap? Cause, dame. That's some wall mart shit.
- i think a lot of people, considering how long they've been in business.iCanHasQBN
- just because you're not into it, doesn't mean others aren't.iCanHasQBN
- all of a sudden I have a hankering for a 50$ white tshirt with the gap logo on itDodecahedron
- hahakrok
- moldero0
how embarrassing for Gap
- fxone0
The thought of "nods to the future" suggests that the Gap is a 20th Century Company looking for meaning in the 21st Century.
— Robert A. B. | New York, NY October 11, 2010 07:07:22 pm
- rupedixon0
It was a stunt - totally, there's no way they were going to rebrand like that, and now everybody's talking about them, and they get to play the 'we listened to our consumers card'.
Excellent PR job in my opinion.
- rupedixon0
The fact is, if it were a genuine rebrand they would NEVER have backed out and we'd hearing all about their new rebrand spin bullshit
- twokids0
No way a company would put themselves up for ridicule just to get PR. They may hire someone to do something crazy, but not to make themselves look like they don't know what they are doing, which is what this look like.
- Time will tell....
I hope you're right because it would be hilariousrupedixon
- Time will tell....
- ukit0
"The scrapping of the design -- which re-created the retailer's name in a bold Helvetica font with a blue gradiated box perched atop the P -- comes after Gap was put through the ringer last week for its new look. The company became the whipping boy of designers, who besides merely disliking the new logo were enraged at the suggestion that design professionals should help fix the mistake by offering up ideas for free."
You're goddam fucking right, don't fuck with us Gap.
Designers, 1, The Gap, 0
- evanburke0
I went to my local Gap this weekend, and it was full of absolute crap clothes.
$100 for salvation army jackets, $35 for T-shirts that wouldn't last one wash.
Whoever said this crap is Walmart garb was dead-on.
- so it worked. they got you in the store. now all they need is someone with less standards than you, and they've succeeded.iCanHasQBN
- succeeded.iCanHasQBN