GAP to return to old logo
GAP to return to old logo
Out of context: Reply #32
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the only reason I can think of for planning this fake 'new logo' thing from the start would be to make everyone notice again and become more loyal to the old Gap brand... to create some buzz around the good old Gap identity. I am unconvinced this was the intention, it just seems really clumsy.
I think this is exactly what happened . . . http://www.qbn.com/topics/642743…