GAP to return to old logo
GAP to return to old logo
Out of context: Reply #38
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- ukit0
"The scrapping of the design -- which re-created the retailer's name in a bold Helvetica font with a blue gradiated box perched atop the P -- comes after Gap was put through the ringer last week for its new look. The company became the whipping boy of designers, who besides merely disliking the new logo were enraged at the suggestion that design professionals should help fix the mistake by offering up ideas for free."
You're goddam fucking right, don't fuck with us Gap.
Designers, 1, The Gap, 0