Refusing to do banners
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- 46 Responses
- madirish0
If the ROI is right where it should be.. where is that exacty? 1%? 20%?
- yes, and yes. totally depends on saturation/exposure goals relevant to the client.
Expectations for things like banners are usually low. And yes, the places I have worked for are the ones pushing banners on the clients, which is what I want to see change. I just think personally that the whole approach of advertising on the internet is useless when the nature of the internet is to be informative, not sell stuff.
- not trying to be a c0ck here, but from the sound of this last post overall, and this in particular, there is a lot to the web you may need to re-think...
I think designing usable and findable information would be more effective way to market a service or product than making internet billboards, no?
- who would in their right mind, say banners do not fall into this goal, nor capability?
make the info relevant and adaptable to the way users search for info, instead of peppering the internet landscape with visual garbage...
wow....so much here. i will stop.
best of luck man- i really mean it.
- Bluejam0
"make the info relevant and adaptable to the way users search for info, instead of peppering the internet landscape with visual garbage..."
cannonball
(Apr 26 07, 08:02)are you jacob nielsen in disguise?
- ephix0
*snip*
cannonball
(Apr 26 07, 08:02)use paragraphs please
- harlequino0
"internet landscape"
Eeee, yeah. I got to echo madirish. Not to be a dick either, but you really need to think about your place in the universe, so to speak, and what the internet actually is.
Same thing...good luck. Seriously.
- ********0
so.. banners are neccesary? just trying to make some discussion. Why make them if they arent effective and no one likes them? So far my place in the universe is making these dumb banners, and I'm thinking about it.
- ********0
"- who would in their right mind, say banners do not fall into this goal, nor capability? "
I dunno.. banners arent usually at the end of a question I have when I'm looking for something on the internet.
- lvl_130
i like this banner...
http://www.bannerblog.com.au/200…but what i thought was going to be the advertisment message (something to the effect of global warming or emmisions) wasn't even close. hmmm.
- MrD0
if no banners, how would people go to the sites?
- Jaline0
i remember that show called Lofters in Canada. Kind of like The Real World or Big Brother or something, and a whole bunch of people ended up sleeping with each other after living together for some time.
- lvl_130
they would read the url in the print ads?
- ********0
Last time I checked clients usualy pay you money to make them money.
the internetz is the devils wet bar.
- honest0
i made porno banners in college to pay for my final year show but don't tell my parents.
- Mimio0
Banners and affiliate programs pay for many of the sites that don't have strong profit motives/needs as well as free content sites.
- ********0
"if no banners, how would people go to the sites?"
Well... how do you find anything on the internet yourself? Click around hoping for a relevant banner?
Links from relevant information... search engine results... internet directories etc. Having the info at the end of the way we naturally use the internet seems more natural to me.. just my 2c though... anyone else agree/disagree?
- MrD0
"if no banners, how would people go to the sites?"
Well... how do you find anything on the internet yourself? Click around hoping for a relevant banner?
Links from relevant information... search engine results... internet directories etc. Having the info at the end of the way we naturally use the internet seems more natural to me.. just my 2c though... anyone else agree/disagree?
cannonball
(Apr 26 07, 08:34)you are talking about specific task. If a user was searching a specific information than they would find the site if it was SEO.
now if a user who is interested in a topic but not exposed to the message or site, than they would not find it if the information was relational.
banners are targeted by audience of the hosted site. Its just like any merchandising, I walk to in a store for jeans but i see t-shirts that i might like and you buy that t-shirt.
- mrdobolina0
this is like saying subways/buses should not have advertisements.
You may wish it were like that, but it isn't going to happen.
- mrdobolina0
just say you're sick of doing banners and be done with it.
- ********0
"Banners and affiliate programs pay for many of the sites that don't have strong profit motives/needs as well as free content sites."
Yes, it does pay to sell some of your real estate off to advertisers when you need to... its a revenue model made profitable because the practice of making banners exists...but I'm thinking about how effective those ads really. ? Coulnt's you make he same money by making marketers buy hyperlinks off of relevant information? Sponsored info that gels seamlessly with existing content as revealed information to me would be more appealing than "buy now click here".
- madirish0
dude, you seriously need to do some contemporary reading of ad revenue models. everything you are trying to fomulate is already being done... and extreemly successfully.
banners do work, clearly not for you personally, but they do work when ingtegrated correctly....
- tasty0
When a media strategy is well planned and the positioning is on sites that pertain to you , you're more likely to click.
Look at product placement in movies and television. Simon Cowell drinks from a coca-cola cup on american idol, people dont run and buy coke when they see him drink it or even when they see a coke commercial.
What i'm getting at is even though a small percentage of people click banners and that is the main goal, in the grand scheme of things it is a branding opportunity, and with the right placement it is effective.