Refusing to do banners
Out of context: Reply #21
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- madirish0
If the ROI is right where it should be.. where is that exacty? 1%? 20%?
- yes, and yes. totally depends on saturation/exposure goals relevant to the client.
Expectations for things like banners are usually low. And yes, the places I have worked for are the ones pushing banners on the clients, which is what I want to see change. I just think personally that the whole approach of advertising on the internet is useless when the nature of the internet is to be informative, not sell stuff.
- not trying to be a c0ck here, but from the sound of this last post overall, and this in particular, there is a lot to the web you may need to re-think...
I think designing usable and findable information would be more effective way to market a service or product than making internet billboards, no?
- who would in their right mind, say banners do not fall into this goal, nor capability?
make the info relevant and adaptable to the way users search for info, instead of peppering the internet landscape with visual garbage...
wow....so much here. i will stop.
best of luck man- i really mean it.