Refusing to do banners
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- MrD0
cannonball
i think you should take this up with your boss
if you dont believe in it than dont bother.
- canuck0
I do a banner a day almost.
The worst is when I get some retard, giving me a shit load of copy to fit into a banner the size of a thumb tack.
Oh most of the banners I do have to be gif format. Somedays I want to jump out the window.
goodtimes.
- tasty0
Oh most of the banners I do have to be gif format. Somedays I want to jump out the window.
goodtimes.
canuck
(Apr 26 07, 08:48)::waves as you fall by::
- MrD0
everyone hates doing banners but i see that as a challenge.
you are restricted with space and file size yet you are in charge to create something that will compel people enough to click that 2%.
as an interactive designer / marketer, that is the ultimate challenge
- Mimio0
Cannonball it's very profitable and there's a whole industry in place to measure the conversions of banners ads. It's really a non-argument it's not going away advertisers are happy with it, and it supports more channels of content.
- dobisf10
It ain't the media space of banners that's broken, it's the clients perception of how to judge them. I mean, when you see a print ad theres no way to judge a "click through rate" for effectiveness. So why do we hold banners to that?
IMO banners should be just another piece of media space that help to deliver a brand message. The problem is that clients go apeshit over a few % difference in click through rates rather than realizing that a banner is another way to create a deeper experience to deliver their brand.
I think we're better off schooling our clients than refusing to do banners. Cuz clients wanting ad space online in heavy traffic areas isn't going to change.