Refusing to do banners
- Started
- Last post
- 46 Responses
- ********
Any idalists done this at work? I mean, why waste the clients money right?
- mrdobolina0
primadonna
- vwsung18t0
it's so easy. why wouldn't you do it?
- madirish0
nothing good can come of banners...
- harlequino0
Refusing revenue.
Brilliant idea.
- MrD0
i guess people dont understand marketing
- digilee0
Our marketing dept. came up with this 'great' idea of creating banners to promote a product of ours.
I was against it simply because I didn't think banners was the best option and i offered some alternative options.
The banners were made, an absolute fortune was spent on getting them out there ... and not one response was recieved from them.Total waste of time.
- madirish0
i guess some marketing departments dont understand marketing
MrD
(Apr 26 07, 06:29)
- MrD0
making banner and putting it somewhere doesnt make sense unless you have media strategy
- ephix0
well since banners still dominate the web, after 7 or 10 years.. obviously they do work. you just arent doing your job of making them work... get a new job.
not that I make banners...
- ********0
Design the banners, get paid and let the client worry about his revenue.
It's the same thing with business cards.
- jox0
What ephix said.
- visualplane_0
My company has been spending tons of money a month on my banners, and since then we've been growing and growing. And because of that, some of us got raises, assistants and we all get free lunches everyday.
- myobie0
do the banner
unless it's your job to decide the projects direction and deliverables
- Bluejam0
i'd question that it's not the production of banners that wastes clients money but piss poor creative ideas that do.
there's some outstanding online advertising work out there that pays off
- ********0
I know that there are some noteworthy and effective banners out there, at least a few... very few... but for the most part they are inneffective just as a strategy and way of communicating on the web, good designer or bad. Clients buy them still but probably because they dont know any better. I know its this line of thinking that gets me yelled at for not being a "team player" but seriously... why keep making them? Trying to trick someone into clicking one is like trying to sell someone a blender in a store who is on their cellphone and obviously already knows they want the microwave they came in to get.
- madirish0
I know that there are some noteworthy and effective banners out there, at least a few... very few... but for the most part they are inneffective just as a strategy and way of communicating on the web, good designer or bad.
cannonball
(Apr 26 07, 07:04)do you have any qualified measured sources for this information you can share? specifically in relation to the overall marketing strategy.
"Clients buy them still but probably because they dont know any better." - this sounds very short-sided. is it not your group/agency/org that sold them on the media buy in the first place?
- harlequino0
Do you have hard data that says they don't work? How about data that speaks to the effectiveness of the strategy integration?
We do lots of banners that are integrated into loarger strategies. We're not media buyers or data collectors, but our clients report to us that the ROI is right where it should be.
Banners are a staple part of online media. Some of it works, some doesn't. No different for any other ad medium.
- MrD0
tricking people to click
put that forward to the client
- jevad0
I have done more banners and e-marketing campaigns that you could shake a stick at..and let me tell you this:
it never. gets. any. easier
banners are fucking shite.
- ********0
If the ROI is right where it should be.. where is that exacty? 1%? 20%? Expectations for things like banners are usually low. And yes, the places I have worked for are the ones pushing banners on the clients, which is what I want to see change. I just think personally that the whole approach of advertising on the internet is useless when the nature of the internet is to be informative, not sell stuff. I think designing usable and findable information would be more effective way to market a service or product than making internet billboards, no? make the info relevant and adaptable to the way users search for info, instead of peppering the internet landscape with visual garbage...