New Gap Logo Fail
- Started
- Last post
- 465 Responses
- teverish0
- Is this the culture jamming you were talking about?TheBlueOne
- nah, this one's just business. But will be more fun in situ.teverish
- You do realize there is nothing here, right?TheBlueOne
- Doh...thanks blue.teverish
- The 403 logo is better than GapsTofslie
- rzrffglyr0
I never though the day would come...
Pepsi logo redesign > GAP logo redesign
- georgesIII0
Still no answers from xcarlx
- fadein100
Nasty fuzzy fonts on their primary navigation as well...
http://www.gap.com/
- fooler0
- not badpinkfloyd
- jcp enneyneandersthal
- Vomits on logoutopian
- raf0
So it was a publicity stunt after all
http://www.facebook.com/gap/post…via bzsaw's twitter
- dbloc0
I blame the lame shit that they sell.
- dbloc0
From the Gap CEO via Huffington Post
http://www.huffingtonpost.com/ma…
This past Monday, without a lot of fanfare, we introduced a new logo on our gap.com site, and I wanted to take this opportunity to explain our thinking behind this decision.
I've been president at Gap brand for the past three years, and I've been living and breathing the changes we've been making on our journey to make Gap more relevant to our customers.
You've seen this evolution through many of our products, such as the 1969 premium denim and the new black pants, and more modern stores in many locations.
The natural step for us on this journey is to see how our logo - one that we've had for more than 20 years - should evolve. Our brand and our clothes are changing and rethinking our logo is part of aligning with that.
We want our customers to take notice of Gap and see what it stands for today.
We chose this design as it's more contemporary and current. It honors our heritage through the blue box while still taking it forward.
Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap.
From this online dialogue, it's clear that Gap still has a close connection to our customers, so tapping into this energy is right. We've posted a message on the Gap Facebook Page that says we plan to ask people to share their designs with us as well. We welcome the participation we've seen so far.
We'll explain specifics on how everyone can share designs in a few days.
Thank you to everyone who has already shared feedback. I'm excited about continuing the conversation and believe passionately in where we're taking our brand.
- how are you "passionate about where your taking your brand" when you're still searching for an identity??iCanHasQBN
- they're completely LOST. it SO weak that they have to rely on the masses to design a logo for them.iCanHasQBN
- Tofslie0
We sniffed it out pretty early actually, but still, pretty lame. What better way to alienate the community.
- fuck that crowd sourcing project.akrokdesign
- I SNIFFED IT FIRST :DNONEIS
- monospaced0
so wait, they're backpedalling?
- 3030
I usually avoid this kind of threads and web sites like underconsideration.com/brandnew/ but in this case I have to say Fuckin' LOL! Even 5 years old kid would do better...
- ukit0
"We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding!"
Translation: Everyone hates it.
- Translation: Oh shit, we should change this shit asap.monospaced
- JadenS0
With angry bloggers and branding experts asking why, Gap has backpedaled. Changing the brands’ logo is a very big mistake they have made. If getting on the trend is their reason, there are lots of ways to keep up with the trend. People are used to the old logo and it is where they are known. I hope that this will serve as a lesson not only to them but also for all companies who are attempting to make major changes not only with their trademark but also with their sales.
- Tofslie0
1. Backpedaling
2. AKQA is their digital agency and put em up to it?
3. Branding agency plus AKQA plus Gap went along with it?Either way it's pretty lame.
- Also Arnell is their traditional?Tofslie
- Make that http://www.lairdandp…Tofslie