New Gap Logo Fail
New Gap Logo Fail
Out of context: Reply #433
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- JadenS0
With angry bloggers and branding experts asking why, Gap has backpedaled. Changing the brands’ logo is a very big mistake they have made. If getting on the trend is their reason, there are lots of ways to keep up with the trend. People are used to the old logo and it is where they are known. I hope that this will serve as a lesson not only to them but also for all companies who are attempting to make major changes not only with their trademark but also with their sales.