New Gap Logo Fail
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- boobs0
Maybe this was part of the plot all along? Do a logo so heinous, there would be a mass outpouring of emotion and get your name back in the papers? Like the New Coke?
- ukit0
So, anyone still think it was all a clever plan?
- pastpastdue0
Yikes.
- dbloc0
probably trying to drop the penny
- dirtydesign0
the other 2 threads are cooler than this one
- OSFA0
I like this!
http://weblog.muledesign.com/201…
Dear Gap,
As you requested, I’ve redesigned your logo. It’s behind the post-it above. It’s unbelievably good. Fantastic, even. I’m convinced it’s what you need.
It draws on the deep history of the brand and evokes the simple understated elegance that the world has come to expect from The Gap. But it also reaches forward. It provides hope and just the right amount of desperate desire and anxiety brought on by fear of loneliness that the Twitter demographic wants. (Yes, men in their mid-30’s.)
Why am I so confident this logo is right for you?
Well, for one, I am very good at what I do. And, secondly, I’m a professional. This is my job.
I researched your customers. Talked to a variety of them, in fact. Asked them not only about The Gap, but about their own lives. Their needs. Anxieties. Their thoughts on the future. I took all that into account.
I also interviewed employees in a few of your stores. (They’re quite dedicated, you know.) I asked them how they felt about the company and about their interactions with customers. Because customer service may actually be the most important part of your brand. And the logo’s job is simply to help evoke those pleasant experiences.
Next I talked to your marketing department. We talked about ‘brand essence,’ sure. But we also reviewed all the practical applications of the logo. Online. Offline. From small print ads, to bus posters, billboards and corporate identity systems. We went over cost projections and risk analysis and forecasted future applications.
Man, that stuff took time. A lot of time actually. And a tremendous amount of effort, as well as expertise. Expertise that came from a combination of training, which I had to pay tuition for, and experience. I’m good at this because I’ve done it a lot. Sure, there’s some natural talent there, but by and large I’ve gotten good at my job the same way every other worker has. By experience, by focused effort and by learning from my mistakes.
Luckily I’ve been able to earn a modest living plying my trade by exchanging my efforts to clients for fair value.
So as much as I’d like to just show you the greatest logo I’ve ever made for anyone (...and trust me, if Paul Rand himself saw it, he would realize he was merely the Pippen to my Jordan.) I’d like to be properly compensated for it. Because I put a lot of time and effort into it. And it’s how I earn my living.
And that time and effort was used to make sure I delivered something that actually met your needs and objectives. You guys have numbers to meet. (I imagine at least a 10% increase to last year’s $14.5B in revenue, and $967M in net income.) And plans for the future based on meeting those numbers. So do I.
And for the sake of full disclosure I should let you know that I’ve also frequently shopped at your stores. You sell good stuff. But never in my experience has any of your employees offered me a free pair of pants because the ones I was wearing looked bad. I wouldn’t expect them to. Their job is to sell me clothes.
My job is to sell design.
I believe we understand each other. I anxiously await your call and look forward to negotiating a fair value for the greatest logo on Earth.
- dirtydesign0
dont mind that. looks a bit less mom-ish i guess.
- Samush0
i didn't think this was real until i visited their site.
are they mad?somebody think of the children!
- Dodecahedron0
if I've got this right they've released this "new logo" to get everyone talking about how horrible it is to launch this new crowdsourced logo "conversation"
- right?Dodecahedron
- or what i said earlier is exactly what happenedDodecahedron
- akrokdesign0
branding has gone downhill for a while now. shh.
- hargbine0
glad to see we've reached 14 pages of FU Gap. who's the agency who cooked up that jackass plan of crowd-sourcing (ie. free work)?
- Mr_Right0
Remember how great nostalgia used to be?
- neowe0
would love to see the hits/purchases last week compared to this week
- hits would shirley be upjaylarson
- i wonder if purchases stayed flat or went down, i doubt they went upneowe
- and don't call me shirleyneowe
- sales probably went up, simply because of more traffic to their site.iCanHasQBN