Pentagram Sucks...
- Started
- Last post
- 189 Responses
- i_monk1
- I watched this with the sound off and I yet I still want to flatten everyone involved.face_melter
- i think that's the ideahans_glib
- i dont get it. are they making fun of the current ad jargondeathboy
- yeah, but this is horribly dated. seems so out of touch.garbage
- That's an ineffective pleastoplying
- JAY - Z ?robthelad
- Gnash2
- I like the revisions. I've done a ton of work for FP and I can already see how much easier it'll be to work with the new brandGnash
- "The hyphen between the names is now a semicircle, echoing the scalloped edge as well as the smiles on the faces of the Little People."ideaist
- the monogram is really nice, should go with that only and bin the main logoBluejam
- ^ true. they had already started to go the monogram route on some of they're products before this.Gnash
- it actually does not suck at all. nice work.renderedred
- i_monk1
- Isn't Paula like 70? Give her a break.NBQ00
- Also I don't know her exact role at Pentagram atm. Is she still very active? Why not retired?NBQ00
- &Paulautopian
- To be fair...typography was never her strong suit.utopian
- Across our industry in general...there seems to be a strong movement and a trend towards anti-typography. IMO - it looks like shit.utopian
- all in all I like itCalderone2000
- I love that color palette.mg33
- lol@ utopian, okaymonospaced
- Gnash-1
- a factory?Krassy
- So that's what a square is. All this time...MrT
- I just vomited in my mouth.utopian
- Throw the designer in a wood chipperutopian
- that grid makes no senseinteliboy
- The entire logo makes no sense, just a lazy boring poor execution. Probably just a money grab.utopian
- FFS...a 16 degree roof pitch, with a open door frame that is not even in proportion with the rest of the house/toilet seat.utopian
- they only had planning permission for the 16 degrees unfort, they wanted 30 but council said no.fadein11
- Lol @ fademicrokorg
- afterthoughtdbloc
- i_monk-4
- Id like to see the editing process for this. This new logo is just so literal.desmo
- I'm guessing the rarely will need the type/textsince1979
- well it sure beats the Canadian Olympic logo on the left.fadein11
- I'm guessing they will rarely need the type/textsince1979
- A playing card and a penis would equally suffice.face_melter
- E.T. salutes his masters back home.robthelad
- hahahaha robdetritus
- Trying to hard to be clever, designer's masterbationutopian
- ^ Lol can't unsee that nowdesmo
- ET is a goddamn nazi, folkssince1979
- I'll assume the down votes are directed at Scher.i_monk
- wow, this isn't even a first rounder._niko
- Considering this is for a Canadian institution it's a complete failure as it doesn't work in both official languages.zarkonite
- magnificent_ruin1
why did you add an apostrophe to the word logos? that really pisses me off!
- oops - My BadAmicus
- it doesn't really piss me offmagnificent_ruin
- it pisses ME off!monospaced
- LOUD NOISESgramme
- hahaha same hereMiguex
- i_monk-1
- (it doesn't totally suck)i_monk
- I like it, but why do they have to make every logo they create animate? It's like they're saying the logo does not stand up on its own without embellishments.utopian
- NiceGnash
- I don’t see it, maybe if they showed us the weapons with red circles we’d get it..._niko
- Funny you should post this today - I saw it on the side of a bus on my way in this morning and cringed at it. But then, I think I'm just getting old.Nairn
- Lol, nikoGnash
- Every time I see their work I think "wow, these guys have a really, really good sales team!"formed
- RumperChunk3
I'm gonna say it. I like Pentagram. Don't always like what they turn out... but mostly thumbs up. I also like Michael Bieruts essays and books. Humble and intelligent.
- i dunno i was re-reading looking closer 4 yesterday (specifically 'cause of this) and beirut just seems spinelesscolin_s
- That’s cool.. I just like the fact that he is not in your face like a lot of other well known designers..RumperChunk
- youngdesigner0
They are killing it....the fact that they make you question if it's good proves that it's good.
- Not for me. For me it’s the fact that they make all the $$$ that makes me question it.monospaced
- they're not the company they were, that's for sure. or else clients are getting duller and duller.hans_glib
- Dull is the new exciting...youngdesigner
- “the fact that they make you question if it's good proves that it's good.”
What kind of garbage logic is this?cannonball1978 - Kinda like the “they’re just jealous” one for explaining mean kids.monospaced
- colin_s0
- damn i just saw that feck LoLhelloeatbreathedrive
- meh - that's a bit of a reach tbhhans_glib
- it's beyond a reachmonospaced
- wtfcanoe
- fate0
If Pentagram applied the same Pentagram approach to their own identity, they'd be laughed out of every room.
Pentagram sucks. And they've sucked for a long time.
The occasions that Pentagram doesn't screw up royally are those where they do an expected, serviceable job (John Lewis, Waitrose) or barely-there refinements on existing identities (Fisher Price, waze, Amex). The kind you'd expect from every single competent designer who can push a mouse.
Pentagram recently defaced the Natural History Museum's identity as well
https://www.underconsideration.c…Which reminds me of Pentagram's god awful redesign of the NYPhil. To no one's surprise, this was ditched
https://www.pentagram.com/work/n…Pentagram's toilet logo made headlines asking "Is this unfortunate logo design the worst of 2021?"
https://www.creativebloq.com/new…That truly insipid identity for Omaha Performing Arts. The applications are embarrassing.
https://www.pentagram.com/work/o…- stop the hateNBQ00
- The omaha performing arts one is so bad. Screams student project.fate
- The old Natural History museum logo was worse.bainbridge
- Why is the spacing tighter for "arts" in the Omaha?bainbridge
- fate0
Pentagram strikes again.
Now the 6th ranked University in the world looks like a random tech startup that will fold in a year.
"Nearly 5,000 people have signed a petition asking for Imperial College to change its new logo. What’s so offensive about it? You might be wondering. Perhaps it accidentally looks like something obscene? Or is just plain ugly?"
"It turns out, people don’t like the new Imperial logo because it’s too simple. It may be ranked the sixth-best university in the world, but Imperial’s graphic design skills are something to be desired. "
"Student Anaya Jaffer created the ‘Stop the Imperial College logo’ after the new sign was mocked and became the subject of several memes. According to the online petition, ‘many (if not most) students dislike the new logo; the new colour and font look almost cartoonish and it is not a good representation of the college’."
"‘I wasn’t sure if it was real at first,’ Jaffer told Imperial's student newspaper Felix. ‘I was speaking to more and more people about it and realised that everyone shared this strong dislike. When I saw Imperial was already starting to put it up, I realised it’s actually happening – if we don’t want it to happen, we’d better do something now."
"‘On the website, it said they had 350 survey responses and over 1,600 video views, which really isn’t that much considering there are around 30,000 staff and students here.’"
"An Imperial College spokesperson said: ‘The team will take any opportunity to hear what people think, to listen, and to answer questions.’"
"It added that it was ‘absolutely determined to develop a brand identity that serves the whole community.’"
- Would love to know how much $$$ they paid Pentagram for this.fate
- and how much pentagram paid to download it off of Canva. generic trendy bullshit._niko
- Looks like what Wolff Ollins would dobainbridge
- nb0
This thread is a real showcase of turds.
Serious questine: does Pentagram suck or are they victims of their clients’ opinions?
It seems odd that Pentagram bangs out these knockoffs of their own work and is still charging very high fees despite being somewhat of a hasbeen in the space... can they really be this mediocre?
are they going into boardrooms where the client already knows what they want and demand to see it? is it just design by committee of business stakeholders?
- I think they use clout and are really good salespeople to some extent too. Hard to question something when it’s so fucking expensivemonospaced
- Looking at their site, there’s tons of good work. I guess this is just the thread for bitter sourpussesnb
- There are much cheaper ways to get someone to move the mouse for you, why hire Pentagram? That name means nothing to the general public.i_monk
- mort_0
- McDonaldsutopian
- i don't hate it.milfhunter
- Oh look. More cropped rectangles photos in stacks. How originalmonospaced
- i_monk0
https://www.underconsideration.c…
Doesn't suck.
- What is up with the spinning dolphins? Is it for dolphin safe tuna cans?utopian
- Yet another animated logoutopian
- Tuna & Herringwebazoot
- "the name for the company linked the rivers flowing through London and New York,represented in its logo by two dolphins symbolizing friendship and intelligence"webazoot
- I find this very good conceptually and it looks British (done in their London office).
Retaining the legacy but making it 2020. One of their best lately.grafician - I also laugh everytime I read those comments on underconsideration - lots of people have no clue about design and branding, but looove to comment there :))grafician
- @utopian about those dolphins, they were in the previous logo and more detailed about in the official case study on their websitegrafician
- https://www.pentagra…grafician
- i_monk0
Here's another identity for a theatre, by Paula Scher, that *doesn't* suck:
https://bpando.org/2019/09/12/at…
Tungsten to the rescue.
- Saw that show where her 25 year old interns do all the workrobotron3k
- It's definitely better than some of her previous work. But like robo said, it's really hard to tell who really does the work there.utopian
- robotron3k - yuptimeless