Pentagram Sucks...
Pentagram Sucks...
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- i_monk12
- Wow. That's utter shit.Continuity
- jesus christBonSeff
- I will say the logo perfectly aligns with the TNF product. Watching Al Michaels mail it in every week has been hilarious.BonSeff
- Inner shadow? Ffs. Vom.maquito
- I mean, I've trodden on better-looking dog turds on the pavement.Continuity
- CD to designer:
Think you could make the word Football fit?
Designer: No.BonSeff - yeah noticed the weird TNF logo last night_niko
- this one, but it's actually way better https://m.media-amaz…_niko
- throw-up emojiKrassy
- I did some work on the American Idol brand I can confirm this logo is exactly what American clients want.Chimp
- Even the most retarded AI buttfucks Pentagramcrazyprick
- “Can you make the Prime logo bigger?”Chimp
- @Chimp and is that justification?Krassy
- Of course not. Nor is it truemonospaced
- like a shot of wheat grass with a bottled water chaser. BUT whut do I know?bezoar
- PukeOBBTKN
- "i did a thing once, i can now speak for hundreds of millions of people." how dumbimbecile
- Ass To Mouthutopian
- FOOTBALIdoggydoggdog
- Looks like Bud Light to memisterhow
- EOOTBALIsrhadden
- holy crap, just when I think they couldn't get worse. Amazing their name sells this, they pawn off to an intern in high shcoolformed
- lol Bonseffephix
- feel0
- is this for real?
sad, truely sadutopian - they broke it...nbq
- god the examples of what the designers were trying out were studio 1 concept level badcolin_s
- #worksKrassy
- https://pentagram-pr…
eww wtf?sted - no!...really?oey
- it's great!chukkaphob
- I call it Slag.MrT
- The wordmark is on trend (the trend is boring), but I actually like the new logo and graphic direction.i_monk
- I’d like to know what we’re the goals of this project were.Chimp
- they're little ducks..
quackSteveJobs - Innecesary.maquito
- I guess if you have an animated gif all's goodformed
- this one actually isn't bad. The current logo isn't that great, really.dbloc
- https://i.pinimg.com…utopian
- I love/hate it.inteliboy
- its a circle jerk...ArchitectofFate
- dunno, I like itmekk
- Seems fine to me.Hayzilla
- when u hit the mediocre aesthetic.neverscared
- penis swastikamekk
- So wasn't broken... Tax write off i reckonnecromation
- @SteveJobs little ducks sniffing each others assesmaquito
- is this for real?
- i_monk0
- I think it's excellentset
- hah, the E is shit on the own, penta did it... then they dumped it on MCKL to make the rest of the font (which actually makes sense of the e) FFSkingsteven
- https://www.undercon…kingsteven
- ^ that works exquisitely. What's the problem?set
- Utterly abhorrent. Yeesh.Hayzilla
- it's a weird one. I initially really liked it but if you keep looking at it, the bottom of the e starts to deform. or maybe I need some food.Fax_Benson
- where the straight meets the curve is horrible if you focus on itFax_Benson
- Yes, it's an improvement over the old logo but the "e" does look weird on its own, and doesn't look like it belongs to the rest of the alphabet.Maaku
- http://cdn0.wideopen…face_melter
- the e has a very weird "weight" distribution. it's off balance for me.renderedred
- I'm not ashamed to say I think it's utter shit.Continuity
- Its crap, both from a typographic and conceptual standpoint.cannonball1978
- Detritus digs™detritus
- is expedia™ a Kids toy or kids TV show? dafuq?!Krassy
- Paula is probably a multi millionaire and she's laughing all the way to the bank as we here bitch about their work. lolM01XXX
- ^ Sadly, this.Continuity
- hahah I love this, it looks like someone's cock got caught in a wringer washer.fate
- No, i agree set ... MCKL is a genius, the e is that bad and still he pulled it off.kingsteven
- Do companies hire Pentagram and approve their work just because of their past reputation? Is it all on autopilot at this point?chukkaphob
- https://media.giphy.…chukkaphob
- I think the 'e' is greatset
- I just vomited in set's mouthutopian
- i prefer the work of set
seriously set you make way better work than this shitty logo.Bennn - At a glance...probably one of the worst identities that I have seen come out of Pentagram. Is Trump running that firm as well?utopian
- ASSnudes
- I actually like it. Distinct and very 60s. Cool to see them taking a risk.mandomafioso
- I think it looks like shit, there's my professional opinionpinkfloyd
- Wish I could illustrate these comments, lolMaaku
- How do they convince corporate that this is a good idea...Used car salesmenFawnDog
- Those of you who like it, do you think your opinion was at least a lil influenced by the fact that it's Pentagram work? be honest.chukkaphob
- Not at allset
- shapesalad0
- isn't it trying to be an upmarket home deco shop?Fax_Benson
- I like the JL one. Waitrose greens seem a bit tired.Fax_Benson
- lol, fax :)Gnash
- nice.Nairn
- https://www.pentagra…Hayzilla
- So if I make some cool animations, truck templates and fake 3D, I can also add a few zeros to my fees?? Awesome.formed
- ^ grumpy old meninteliboy
- I'm left completely indifferent to this.
Which is just about the best review Pentagram could ever hope for from me.Continuity - It's finedocpoz
- what do they do? flowers?mekk
- ^
John Lewis is like a Macys
Waitrose is like a Whole Foods
Upmarket stuff.Hayzilla - @Continuity - exactly what I thoughtformed
- It's all for nothing, post Brexit Waitrose & Lewis won't be able to stock their stores, when they do, they won't have any customers as we'll all be unemployed.shapesalad
- Could they not have waited for there to be no people outside the Marylebone High St Waitrose store? The scruffy guy on a call doesn't look a typical customer.shapesalad
- Clip Art Heaven®utopian
- this reminds me of military ribbons
https://pentagram-pr…dbloc - It's a bit M&S meets Sephora...see_thru
- Not every rebrand is a client-free b3hance project. Confirms the common heritage, fits the brief, job done. I'm the sort of wanker they sell to.MrT
- reminds me paul smithshapesalad
- the thick / thin stripes - I don't know why but feels.. off. like it's awkward for my eye to flow over them.shapesalad
- I'm usually the first to post here, but I gotta say I dig this rebrand.i_monk
- mg332
- https://www.itsnicet…mg33
- That's great!Krassy
- love itchukkaphob
- Step 0: Build a brand so widely known that two colored discs and some red tones are enough to recognize itmekk
- Interbank is my favorite version.NBQ00
- @mekk touchéKrassy
- although it's a logical progression, nothing more than that i wonder how much it cost them ;)renderedred
- wow, just wow.utopian
- this is such bullshit. you could do the same thing with most fortune 500s due to mass media ad buys and general social recognitioncolin_s
- self-congratulatory "mount olympus" bullshit beirut is such a fucking twat he's a bigger disaster than lebanon in 89colin_s
- 250,000$ please, txBennn
- May be he was testing the limit of the system and the limit hasnt been crossed and he made 250000$ for this? He's a rebel actuallyBennn
- worth every penny
the (genius) idea is what costs, nothing elsechukkaphob - Interbank looks like interscope's logo.shellie
- In the next Pentagram iteration the get rid of the TMNutter
- Nike did exactly the same with the tick...so what?see_thru
- ^ and same with so many others
It works!chukkaphob
- i_monk3
- better than before but lacks consistency... guess they couldnt decide on a single animal to represent their business.trooperbill
- Poor cats and dogs at Battersea.. They have had their eye gouged out!shapesalad
- before.. they were sleeping. well they're awake now, the poor mutt and kitty.. Pentagram have shown no mercy in removing their eyes!shapesalad
- the dog ears are filled solid and the cats aren't. that inconsistency is distracting so, fail.MHDC
- Also BATTERSEA sounds like a delicious chippyMHDC
- The dog's ears are folded forward, the cat's aren't.detritus
- It was better before... I would have just taken the type out and moved it underneathnbq
- i like it.utopian
- This font, mandocpoz
- Great work! Love the new one and its applications.Krassy
- Great. Love it. I walk past this place a few times a week. Most people just call it battersea dogs home so I guess they wanted emphasise the dog AND cat aspectset
- Works for meset
- love itinteliboy
- I like it.Hayzilla
- A friend who recently acquired an old mooch from Battersea responded "neutered testicles?" when I showed him thisdetritus
- i_monk1
- oofjonny_quest_lives
- this has potential https://o-pa.org/ima…jonny_quest_lives
- 1)Stack futura-like geometric font
2) align ooa for no reason
3) cut off g’s tail because edgy
4) charge 250k_niko - ^Krassy
- performina... niceStoicLevels
- oooooo ahhhhhdbloc
- This is really stupid. Like _niko said If the ooa stood for something it would make sense.dbloc
- The line spacing is way off. This is like logo design fucking 101dbloc
- at a certain point just commit to ITC Bauhaus Bold instead of whatever the fuck that is...jonny_quest_lives
- Can't put my finger on it...on one hand, the negative lines are interesting, on the other, I get a headache looking at itformed
- Approved by omahadesignsNBQ00
- it's not good but it ain't horrible.utopian
- If you squint the overall shape is reminiscent of a semi automatic weapon. Is that intentional?shapesalad
- perf
omaha
orming
artsshapesalad - I think omahadesigns would approve itStoicLevels
- amateur or student work at best. like dbloc said line spacing is horrible.renderedred
- I would do it and charge moreAQUTE
- why is line spacing different?doggydoggdog
- noneck2
- https://www.instagra…noneck
- Mmmmmmmmm yeaAQUTE
- show me a logo and I'll show you 10 that already exist that are similar_niko
- Well yeah, but that's *too* similar.evilpeacock
- I mean it's no excuse for a company like Pentagram, but is there a database that allows you to search trademarks or more broadly any icon/logo?_niko
- Good use for ai ^scarabin
- Google image search? I remember once I closed a logo for client. After the call I went to awwwards and winner of the day had almost identical logo markdpi
- Dpi what did you do? Ethically you created it honestly but once you bumped into an identical logo did you change it?_niko
- Only if they need to trademark it and it's possible to have simlar logos if they are different companies in different industriesgrafician
- DAAAMN lolsted
- @_niko yes there are tools for that.
damn this is bad.sted - Maybe do more than squares and circles, actually draw something, then you can be unique. They didn’t have this problem in the 1800’sshapesalad
- @shapesalad that's a weird thing in graphic design, i wouldn't be sure about that.
there are books collecting ancient shapes from asia to the americanssted - there is a chance that you will find this form in those. which obviously means nothing if you are trying to copy a contemporary work.sted
- they got all the resources to do the proper research and yet here we are.sted
- Making something unique should be a fundamental goal.sted
- Yeah, you fucking hacks. Draw something that works at the size of a postage stamp and on the side of a building because that's how it worked 200 years ago.face_melter
- jonny_quest_lives0
- AMERICAN 8==D CO.crazyprick
- God, is that real? Who the hell hires them??formed
- for when you feel like doing some light treason and going to target to complain to your 13 followers about rainbows, American Weed Co is for you!hydro74
- is Patriot the new hipster?capn_ron
- It's amazing how shit they are. They're marketing to vets, and the bags are MREs? Bravo.garbage
- redneck vibesmilfhunter
- Went into a store for this type of branding just to have a look see & walked out immediately ... so gross.Ramanisky2
- I like the military themed patches, the shade of green used, and the fact that it's vet owned, but the "WEED" is just so bad.stoplying
- If weed was spelt 'waed' this would be fucking great branding.Nairn
- I don't see the A, but I can see a lot of people who live on the outskirts of this northern Michigan city that would hang this next to their bullet-holed BL cancanoe
- That is just atrocious. Military MJ? Is that the thinking here?formed
- lol Zelensky will do anything to make money.face_melter
- i_monk1
- What ever happened to the Saul bass version?
http://teamkaroshi.c…Gnash - What exactly did they rebrand? Looks almost identical to the previous version.utopian
- http://annyas.com/sc…Gnash
- it got fatter, so they've returned it back to it's former svelte selfhans_glib
- LOL they threw in a Fibonacci spiral sequence to make it look all "Hey, we did something". Pathetic.garbage
- Wow, that Fibonacci is so freshman year.omahadesigns
- New typeface is very nice, although the whole thing has a vintage flair I don't understand, doesn't seem made to last.sr_rosa
- Having one made by Saul Bass, that already has history and has aged spectacularly well, and not using it, totally blows my mind.sr_rosa
- love the saul bass one, but always tought that was for warner tv_niko
- this got to be a joke righthelloeatbreathedrive
- LOL @fibonacci.renderedred
- also, saul bass version is acerenderedred
- as overused as the fib series overly is, in it's a great way to define a curveGnash
- @gnash Saul Bass version is still in use for Warner Musicmilfhunter
- Yup. Is should be used for everythingGnash
- What ever happened to the Saul bass version?
- i_monk2
- This one's not easy to look at...it's hard on the eyeballsMondoMorphic
- it worksGnash
- it worksKrassy
- "the boss wants to know if you can make the logo about 200% bigger. Other than that, we're are all okay to sign-off"monNom
- it workschukkaphob
- Pentagram rules...sorry.see_thru
- Animation bit is cool.PhanLo
- I don't like the confetti gif but I love the logo. It works.CyBrainX
- Podunkutopian
- utopian2
- I like it.monNom
- what's "on a budget"formed
- diggin thisdocpoz
- i like. ^^ and ya, I wonder what 'on a budget' means at PentagramGnash
- I like it.dbloc
- why not link the end of the A with the start of the R?oey
- Fucking Amateurs!!!oey
- because that would be too conventional.docpoz
- That part bugs me about this (not connecting the end of the A with the beginning of the R).MondoMorphic
- It is the beginning of the R! http://www.handwriti…zarkonite
- MHDC7
- betterseacapn_ron
- Battering Sea ~ the most horrific wave of violence seagulls have known.shapesalad
- i_monk0
- the before one is great!Krassy
- FFS...it looks like a Squatty Potty!utopian
- lol utopGuyFawkes
- I bet there were bedates over visually centering the mark over the word, or the UGnash
- although, I do prefer the new oneGnash
- I know they've aligned the door of the house with the space in the U, but it being off centre like that feels wrongset
- ^ totallyGnash
- hah, sorry Gnash, I didn't even see your comment re: alignmentset
- Definitely bedates over thatset
- b's d's will de my unboingGnash
- Gnash has deen hitting the dong pipe harb again.detritus
- living the bream on qdnset
- QDN!set
- that will be $500,000. Thank you, we've been working hard! Soo very hard!helloeatbreathedrive
- For a second, I assumed the After was on the right since it's so much better.CyBrainX
- looks religious with the crossdbloc
- houzz of prayerdbloc
- lvl_131
so much hate.
aside from that bullshit grid, the logo is actually a nice update from the original.
- Is it tho?scruffics
- A nice update? You are fucking
with with us right.utopian - it is far better, not to say it won't date as bad as the original.kingsteven
- it was ordinary before, it's ordinary now. so much ordinaryhans_glib
- it's more the illustration of the grid that's poor. '16 degrees' is obvs the result of a junior designer's pride in remembering pythagorus' therom.kingsteven
- ordinary 2008, ordinary 2018.kingsteven
- Never heard of this company so no baggage. I prefer the new one. Those BS grids people do are so stupid though LOL.Hayzilla
- SO. MUCH. HATE.
Don't dare voice a dissenting position... HATERS.detritus - why you hatin' detritus? PLEASE STOP THE HATE.lvl_13
- Well no, it's not a nice update.i_monk
- well, fuck you very much. I actually don't care. I'm just bored.lvl_13
- fate8
This is my favorite thread on QBN
- mort_2
Christ on a bike!
- 2005was bestyurimon
- Huh. Didn't know it was them. I love DC comics, far more than Marvel so the logo isn't all that important to me. Still a bunch of hacks though.face_melter
- That "C" looks like its on crack or maybe even heroin.utopian
- 2012 wasn't bad at all, wtf.Maaku
- This is really bad.grotesk_neue
- i love itinteliboy
- i_monk1
Paula Scher covers High Line in green dots to encourage social distancing
- Does this not fall into the category of those who actually care will be aware, practice safe social distancing by default in their daily lives by nowprophetone
- ...whereas those who do not will simply ignore the dotted reminders altogetherprophetone
- For me this makes sense, is effective in a private space like a store queue, where you stand and wait, not sure is as effective on a footpath in a park spaceprophetone
- Ok, ok, but how much did she charge for that? Serious question.Maaku
- Fucking genius, now pay us 250k...now!utopian
- I think she's great. Just browsed the 'Works' book about her, lovely stuff.pseud
- THANKS PAULAmonospaced
- That’s not how the walking PARK works.monospaced
- PropagandaHayoth
- i_monk2
- very cool!Krassy
- The mark is very nice, on the other hand the font looks out of place. Why didn't they use a san serif rounded font to compliment and integrate the mark?utopian
- ^ I wondered that too. Surely they considered rounded fonts though, so maybe it was too beaucoup?MondoMorphic
- This looks horrible, imho. I am far from a font expert, but that looks amateurish to me. Why the inconsistency?formed
- The Yellow Submarine (presumably) fountains look fun enough.formed
- The colors in the billboard bother me a lot, now that I know that this logo & brand are about water...a poor choice of colors.utopian
- Billboard looks like something I want to clean my bathroom with if I'm in england and stuck using the store brand.monNom
- I think the mark is quite nice, but I'm pretty sure this plague was sent down to rid the world of ridiculousness like "craft water"monNom
- i_monk1
- The package is nice but I feel I’ve seen that logo a hundred times on Pinterest_niko
- Every last logo that they create has some sort of animated gif, I guess a stand alone logo isn't strong enough to sell the concept.utopian
- Lots of logos these days have an animated option.i_monk
- I like their work, always have. but this thread is fun.inteliboy
- Actually this was created by the new partners/former Hudson-Powellgrafician
- It's almost imposible to produce anything new with the amount of Pinterest / Dribble jockeys out there.Chimp