Pentagram Sucks...
Out of context: Reply #189
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- fate0
If Pentagram applied the same Pentagram approach to their own identity, they'd be laughed out of every room.
Pentagram sucks. And they've sucked for a long time.
The occasions that Pentagram doesn't screw up royally are those where they do an expected, serviceable job (John Lewis, Waitrose) or barely-there refinements on existing identities (Fisher Price, waze, Amex). The kind you'd expect from every single competent designer who can push a mouse.
Pentagram recently defaced the Natural History Museum's identity as well
https://www.underconsideration.c…Which reminds me of Pentagram's god awful redesign of the NYPhil. To no one's surprise, this was ditched
https://www.pentagram.com/work/n…Pentagram's toilet logo made headlines asking "Is this unfortunate logo design the worst of 2021?"
https://www.creativebloq.com/new…That truly insipid identity for Omaha Performing Arts. The applications are embarrassing.
https://www.pentagram.com/work/o…- stop the hateNBQ00
- The omaha performing arts one is so bad. Screams student project.fate
- The old Natural History museum logo was worse.bainbridge
- Why is the spacing tighter for "arts" in the Omaha?bainbridge