Pentagram Sucks...

Out of context: Reply #186

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  • fate0

    Pentagram strikes again.

    Now the 6th ranked University in the world looks like a random tech startup that will fold in a year.

    "Nearly 5,000 people have signed a petition asking for Imperial College to change its new logo. What’s so offensive about it? You might be wondering. Perhaps it accidentally looks like something obscene? Or is just plain ugly?"

    "It turns out, people don’t like the new Imperial logo because it’s too simple. It may be ranked the sixth-best university in the world, but Imperial’s graphic design skills are something to be desired. "

    "Student Anaya Jaffer created the ‘Stop the Imperial College logo’ after the new sign was mocked and became the subject of several memes. According to the online petition, ‘many (if not most) students dislike the new logo; the new colour and font look almost cartoonish and it is not a good representation of the college’."

    "‘I wasn’t sure if it was real at first,’ Jaffer told Imperial's student newspaper Felix. ‘I was speaking to more and more people about it and realised that everyone shared this strong dislike. When I saw Imperial was already starting to put it up, I realised it’s actually happening – if we don’t want it to happen, we’d better do something now."

    "‘On the website, it said they had 350 survey responses and over 1,600 video views, which really isn’t that much considering there are around 30,000 staff and students here.’"

    "An Imperial College spokesperson said: ‘The team will take any opportunity to hear what people think, to listen, and to answer questions.’"

    "It added that it was ‘absolutely determined to develop a brand identity that serves the whole community.’"

    https://www.timeout.com/london/n…

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    • Would love to know how much $$$ they paid Pentagram for this.fate
    • and how much pentagram paid to download it off of Canva. generic trendy bullshit._niko
    • Looks like what Wolff Ollins would dobainbridge
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