How do you present a logo?
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- PunchDouble
hey guys
how do you present a logo/identity to a client? do you provide a sort of treatment explaining the motivation behind everything? do you make a styleguide of some sorts?
and if so.. have any examples?
- MrOneHundred0
Tied to a brick and chucked through the window – if I like them.
- e-pill0
follow this as a standard or template.
Logo Identity
http://werecommend.se/zyb/manual…- no, that is a basic styleguide, that comes after approval;tank02
- what tank said.Ampersanderson
- what Ampersanderson saidjanne76
- what Janne76 saidLillebo
- What Lillebo said.
There circle is complete...tank02
- tank020
- brand research & moodboard
- competion moodboard & motivation to difference the client from those
- 3 logo props + concept
- 1 worked out on the basic stationary set & some other
livery depending on what the client does.
- end- +1Ampersanderson
- +2
Andy_ssw - +3janne76
- +4Lillebo
- I agree with everything but the Moddboard, I HATE moodboards!!uncle_helv
- what i mean with moodboards is placing the client, could be screen full of logos of competiontank02
- PunchDouble0
cool
thanks epill and tank02
- MrOneHundred0
Unfortunately, my boss doesn’t really believe in giving a rationale unless they ask for one – mostly they don’t. So it just tends to be a bunch of logos each on their own board with the company baseplate.
- yeah thats how ive always worked prior to going independentPunchDouble
- Nairn0
As-is in file and mocked up in-situ, taking in to account any branding decisions you've made. Personally, the style guide's one of the last things I'd fully flesh out - but then, I don't really do that much corporate branding.
Style guides are only useful if tey're going to be followed. if you're doing work for a smaller company, shit like that will likely just scare them off - unless it's particularly for your use afterwards.
I suspect that, as you're asking this, you're not rejigging IBM, so don't get too ambitious/pretentious with your presentation.
imo, anyway... though I'm not a very good designer, so don't listen to me.
- nsinsabaugh0
One thing I've learned over the years is to present identity work in person whenever possible. If you can't do it in person, then try and schedule a call, and wait until the last moment possible to send the work. You want to prevent clients from developing impressions and opinions before you've had a chance to pitch/sell your ideas.
I've also found that creating some context can help sell identity work. I.e. put it on a website or a vehicle or something.
Styleguides don't show up until the identity is totally finalized and aproved.
- Amen!OSFA
- yeah dude.iCanHazQBN
- very good advice. thanks
PunchDouble - Well put, here.Ampersanderson
- NotByHand0
Presentation?
"Here it is" is usually the extend of a 'presentation' for me.- Not the smartest approach.Ampersanderson
- Works for me.
I guess it depends on who you are.NotByHand - NotByHand is a girl. At presentations she wears nothing else but a moodboard and a string..janne76
- I thought that's how all we girls do it...NotByHand
- horton0
to start off i just do jpegs... concept A, B or C.
unless its a massive job and budget i wouldn't waste time on logo applications until you're at least through the first round of concepts.
- how do you know if works than?tank02
- What tank said.Ampersanderson
- nsinsabaugh0
Oh yeah, and only show 1 logo. Showing more than one is essentially saying "well, I'm not really sure what the answer is, but I think it could be one of these 3. What do you think Mr Client?"
You're the expert. How would you feel if your physician told you he didn't know what was ailing you, but was pretty sure it was one of 3 things, and then asked you to pick which one you thought it was?
- Most clients will ask for 2-3 concepts.MrOneHundred
- What a load of shit your talkingDancer
- Just because your research concludes that their logo should be blue and circular doesn't mean that the client will actually like it.Sandman_1982
- ...like it. Design 3 great logo's so the client feels like they are part of the process.Sandman_1982
- I am with nsinsabaugh. Any job you do is worth doing right, or not worth the money at all. When I am done, I am proud of it, and if they don't like it, i'll go back. but otherwise I present what looks best. I AM THE EXPERT.Biederbeck
- MrOneHundred0
I think it’s also good, if you are able, to do the “pitch” or rationale BEFORE you show the logo. If you flash up a board and then start talking, most of those people in the room have just turned their ears off and are thinking “It looks like boobs, I don’t like orange, I wonder what my wife would think of it, where’s the Comic Sans?”.
- Nairn0
Aye - I fully agree with nsinsabaugh - you need to do this sort of stuff in person and talk them through it. This is why I tend to only offer up one or maybe two distinct concepts - there's usually been enough consultation through development and enough editing and dismissal at my end to not have to bother doing that many variations. I'm not down with that shit - I'M THE FUCKING DESIGNER, I MAKE THE DECISIONS! or something.
- Je suis un echo.Nairn
- OK, I’ll just shut the fuck up then, shall I?MrOneHundred
- What in shit was that?
*goes quiet*
I SWEAR I HEARD SOMETHINGNairn - Ah, right.
*engages in angry masturbationMrOneHundred
- ukit0
I decapitate it and leave the severed head in their bed at night.
- Oops, sry, wrong threadukit
- Not necessarily...NotByHand
- that'd be a nice way too lolPunchDouble
- horton0
i also find that sketches can actually be an easier initial sell rather than clean vector art.
sketches draw the client closer into the process, they see their logo evolve and *think* they are part of creative.
vector mock-ups can sometime put a client off because they look too finished. client can't see past that no matter how much you explain it being a "rough draft".
- horton0
also this:
http://www.qbn.com/topics/553273…
horton
Designer says... May 27, 08, 12:30 p.m.Present only your very best concepts. Client always selects the filler logo.
- +1. I am tweaking a much hated (by me) filler logo as we speak.MrOneHundred
- iCanHazQBN0
i get it tattooed on the head of my cock and shove it down their mouths.
- *hits ignore button.Ampersanderson
- there's an ignore feature??? where?!iCanHazQBN
- Do you provide a magnifying glass with every logo?MrMackem
- Ampersanderson0
I disagree with nsinsabaugh and Nairn.
• Presents 3 logos (distinct concepts)
• For each: 1 large, 1 small, 1 knockout.
• Present a detail if necessary (of the icon on its own, for instance)
• Depending on how much I like the client, I may sketch out business paper ideas too to give a feeling of context/lockup- I do kind of offer some choice of concepts - but usually at an early stage - final versions I do mock - 'in-situ' with detailsNairn
- Gotcha. That makes sense. Good communication will certainly allow for that.Ampersanderson
- NotByHand0
- * Hits ignore button on myselfNotByHand
- http://www.strawberr…Ampersanderson
- yeah, that was retarded. mine was better.iCanHazQBN
- SOOO much better... poetic, really...NotByHand
- As VM says so eloquently, below, "Depends on the budget."Ampersanderson
- VectorMasked0
Depends on the budget.
What tank02 said is about the right way of doing it.
Sometimes the budget is so tight it is for just a logo basically covers the logo and some sets of business cards. In this case moodboards and shit like that will care the client away, or make them think you are being silly and you basically have no budget to explore and present things. These kind of jobs are "non-portofolio" jobs so just getting the work out of the way is good, as long as you stay in budget and the clients does not turn into an art director.
- iCanHazQBN0
very carefully.