How do you present a logo?

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  • nsinsabaugh0

    One thing I've learned over the years is to present identity work in person whenever possible. If you can't do it in person, then try and schedule a call, and wait until the last moment possible to send the work. You want to prevent clients from developing impressions and opinions before you've had a chance to pitch/sell your ideas.

    I've also found that creating some context can help sell identity work. I.e. put it on a website or a vehicle or something.

    Styleguides don't show up until the identity is totally finalized and aproved.

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