How do you present a logo?

Out of context: Reply #19

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  • VectorMasked0

    Depends on the budget.

    What tank02 said is about the right way of doing it.

    Sometimes the budget is so tight it is for just a logo basically covers the logo and some sets of business cards. In this case moodboards and shit like that will care the client away, or make them think you are being silly and you basically have no budget to explore and present things. These kind of jobs are "non-portofolio" jobs so just getting the work out of the way is good, as long as you stay in budget and the clients does not turn into an art director.

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