How do you present a logo?
- Started
- Last post
- 30 Responses
- janne760
i usually use loud bombastic classical music with lots of lasers and ladies in tight leather suits, windpropellors, smoke, projection, flames.. you know, magic.
- uncle_helv0
I present
a) the logo (B&W)
b) Logo colours/variations
c) Applications, where the logo might be applied etc.I think it is through the application of a logo that a client can begin to realise how it might work, it then becomes more tangible,
I presented this (albeit over a few boards) this is a jpeg over view, but you get what I mean!?
- you just wanted to post that againkelpie
- That thought never occurred to me :D hey it's relievant though, plus I won the work, so it worked!!uncle_helv
- Not that I'm insinuating for a minute that I'm right, it's all subjective, init!!!uncle_helv
- haha, its worth reposting many times. not surprised you won it - when's the wine out?kelpie
- The wine is a long way off (year or two), the patron/chef has links to a Portuguese vineyard, he wants to establish the restaurant first!!uncle_helv
- ...restaurant first!!uncle_helv
- hairy muff, I look forward to pouring a glass in 2010, once the recession's finished!kelpie
- Hahahaha I'll send you a bottle pal!uncle_helv
- sweet, uncle!janne76
- thanksPunchDouble
- timfraserbrown0
It depends how good the logo is.
If its a belter, have some confidence.
- MrMackem0
Back of a fag packet worked canny well in my first place.
Well before they went under anyhow.
- Dancer0
If you presented 1 route to me I would think...
"Well this person obviously hasn't worked too harder on this project. How can (s)he exactly know what I am looking for right from the outset. I need options, I need alternative routes, I do not want the decisions completely taken out of my hands by some designer who thinks they know my company inside out after only one meeting. I would like some variety"
- janne760
i usually fax my sketches to them.. provided the beermats fit in my portable fax machine....
- MrMackem0
Depends on the client.
Usually 3 logos, - varying colours (depending on brief).
Applied on stationery, web, vehicle, tattoos etc etc etc.
- dog_opus0
Seriously, though: I do the Paul Rand presentation (sans booklet usually) if I know they'll appreciate it. I did it one time and the guy was like, "Uh-huh, whatever. Gimme the logo." Depends on the client and how much they're paying too.
- dog_opus0
I generally ramble on about the process, the semiotics and subtlety, and the equity it'll generate. This gently lulls them to sleep, after which I draw it backwards on their forehead with a Sharpie.
- CrimsonPlatypus0
Make sure to cry during the presentation meeting... because of how strongly you feel about their brand.
- iCanHazQBN0
very carefully.
- VectorMasked0
Depends on the budget.
What tank02 said is about the right way of doing it.
Sometimes the budget is so tight it is for just a logo basically covers the logo and some sets of business cards. In this case moodboards and shit like that will care the client away, or make them think you are being silly and you basically have no budget to explore and present things. These kind of jobs are "non-portofolio" jobs so just getting the work out of the way is good, as long as you stay in budget and the clients does not turn into an art director.
- NotByHand0
- * Hits ignore button on myselfNotByHand
- http://www.strawberr…Ampersanderson
- yeah, that was retarded. mine was better.iCanHazQBN
- SOOO much better... poetic, really...NotByHand
- As VM says so eloquently, below, "Depends on the budget."Ampersanderson
- Ampersanderson0
I disagree with nsinsabaugh and Nairn.
• Presents 3 logos (distinct concepts)
• For each: 1 large, 1 small, 1 knockout.
• Present a detail if necessary (of the icon on its own, for instance)
• Depending on how much I like the client, I may sketch out business paper ideas too to give a feeling of context/lockup- I do kind of offer some choice of concepts - but usually at an early stage - final versions I do mock - 'in-situ' with detailsNairn
- Gotcha. That makes sense. Good communication will certainly allow for that.Ampersanderson
- iCanHazQBN0
i get it tattooed on the head of my cock and shove it down their mouths.
- *hits ignore button.Ampersanderson
- there's an ignore feature??? where?!iCanHazQBN
- Do you provide a magnifying glass with every logo?MrMackem
- horton0
also this:
http://www.qbn.com/topics/553273…
horton
Designer says... May 27, 08, 12:30 p.m.Present only your very best concepts. Client always selects the filler logo.
- +1. I am tweaking a much hated (by me) filler logo as we speak.MrOneHundred
- horton0
i also find that sketches can actually be an easier initial sell rather than clean vector art.
sketches draw the client closer into the process, they see their logo evolve and *think* they are part of creative.
vector mock-ups can sometime put a client off because they look too finished. client can't see past that no matter how much you explain it being a "rough draft".
- ukit0
I decapitate it and leave the severed head in their bed at night.
- Oops, sry, wrong threadukit
- Not necessarily...NotByHand
- that'd be a nice way too lolPunchDouble
- Nairn0
Aye - I fully agree with nsinsabaugh - you need to do this sort of stuff in person and talk them through it. This is why I tend to only offer up one or maybe two distinct concepts - there's usually been enough consultation through development and enough editing and dismissal at my end to not have to bother doing that many variations. I'm not down with that shit - I'M THE FUCKING DESIGNER, I MAKE THE DECISIONS! or something.
- Je suis un echo.Nairn
- OK, I’ll just shut the fuck up then, shall I?MrOneHundred
- What in shit was that?
*goes quiet*
I SWEAR I HEARD SOMETHINGNairn - Ah, right.
*engages in angry masturbationMrOneHundred
- MrOneHundred0
I think it’s also good, if you are able, to do the “pitch” or rationale BEFORE you show the logo. If you flash up a board and then start talking, most of those people in the room have just turned their ears off and are thinking “It looks like boobs, I don’t like orange, I wonder what my wife would think of it, where’s the Comic Sans?”.