How do you present a logo?
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- janne760
i usually use loud bombastic classical music with lots of lasers and ladies in tight leather suits, windpropellors, smoke, projection, flames.. you know, magic.
- iCanHazQBN0
very carefully.
- CrimsonPlatypus0
Make sure to cry during the presentation meeting... because of how strongly you feel about their brand.
- dog_opus0
I generally ramble on about the process, the semiotics and subtlety, and the equity it'll generate. This gently lulls them to sleep, after which I draw it backwards on their forehead with a Sharpie.
- dog_opus0
Seriously, though: I do the Paul Rand presentation (sans booklet usually) if I know they'll appreciate it. I did it one time and the guy was like, "Uh-huh, whatever. Gimme the logo." Depends on the client and how much they're paying too.
- MrOneHundred0
Tied to a brick and chucked through the window – if I like them.
- MrMackem0
Depends on the client.
Usually 3 logos, - varying colours (depending on brief).
Applied on stationery, web, vehicle, tattoos etc etc etc.
- e-pill0
follow this as a standard or template.
Logo Identity
http://werecommend.se/zyb/manual…- no, that is a basic styleguide, that comes after approval;tank02
- what tank said.Ampersanderson
- what Ampersanderson saidjanne76
- what Janne76 saidLillebo
- What Lillebo said.
There circle is complete...tank02
- tank020
- brand research & moodboard
- competion moodboard & motivation to difference the client from those
- 3 logo props + concept
- 1 worked out on the basic stationary set & some other
livery depending on what the client does.
- end- +1Ampersanderson
- +2
Andy_ssw - +3janne76
- +4Lillebo
- I agree with everything but the Moddboard, I HATE moodboards!!uncle_helv
- what i mean with moodboards is placing the client, could be screen full of logos of competiontank02
- janne760
i usually fax my sketches to them.. provided the beermats fit in my portable fax machine....
- PunchDouble0
cool
thanks epill and tank02
- Dancer0
If you presented 1 route to me I would think...
"Well this person obviously hasn't worked too harder on this project. How can (s)he exactly know what I am looking for right from the outset. I need options, I need alternative routes, I do not want the decisions completely taken out of my hands by some designer who thinks they know my company inside out after only one meeting. I would like some variety"
- MrOneHundred0
Unfortunately, my boss doesn’t really believe in giving a rationale unless they ask for one – mostly they don’t. So it just tends to be a bunch of logos each on their own board with the company baseplate.
- yeah thats how ive always worked prior to going independentPunchDouble
- Nairn0
As-is in file and mocked up in-situ, taking in to account any branding decisions you've made. Personally, the style guide's one of the last things I'd fully flesh out - but then, I don't really do that much corporate branding.
Style guides are only useful if tey're going to be followed. if you're doing work for a smaller company, shit like that will likely just scare them off - unless it's particularly for your use afterwards.
I suspect that, as you're asking this, you're not rejigging IBM, so don't get too ambitious/pretentious with your presentation.
imo, anyway... though I'm not a very good designer, so don't listen to me.
- nsinsabaugh0
One thing I've learned over the years is to present identity work in person whenever possible. If you can't do it in person, then try and schedule a call, and wait until the last moment possible to send the work. You want to prevent clients from developing impressions and opinions before you've had a chance to pitch/sell your ideas.
I've also found that creating some context can help sell identity work. I.e. put it on a website or a vehicle or something.
Styleguides don't show up until the identity is totally finalized and aproved.
- Amen!OSFA
- yeah dude.iCanHazQBN
- very good advice. thanks
PunchDouble - Well put, here.Ampersanderson
- NotByHand0
Presentation?
"Here it is" is usually the extend of a 'presentation' for me.- Not the smartest approach.Ampersanderson
- Works for me.
I guess it depends on who you are.NotByHand - NotByHand is a girl. At presentations she wears nothing else but a moodboard and a string..janne76
- I thought that's how all we girls do it...NotByHand
- horton0
to start off i just do jpegs... concept A, B or C.
unless its a massive job and budget i wouldn't waste time on logo applications until you're at least through the first round of concepts.
- how do you know if works than?tank02
- What tank said.Ampersanderson
- MrMackem0
Back of a fag packet worked canny well in my first place.
Well before they went under anyhow.
- nsinsabaugh0
Oh yeah, and only show 1 logo. Showing more than one is essentially saying "well, I'm not really sure what the answer is, but I think it could be one of these 3. What do you think Mr Client?"
You're the expert. How would you feel if your physician told you he didn't know what was ailing you, but was pretty sure it was one of 3 things, and then asked you to pick which one you thought it was?
- Most clients will ask for 2-3 concepts.MrOneHundred
- What a load of shit your talkingDancer
- Just because your research concludes that their logo should be blue and circular doesn't mean that the client will actually like it.Sandman_1982
- ...like it. Design 3 great logo's so the client feels like they are part of the process.Sandman_1982
- I am with nsinsabaugh. Any job you do is worth doing right, or not worth the money at all. When I am done, I am proud of it, and if they don't like it, i'll go back. but otherwise I present what looks best. I AM THE EXPERT.Biederbeck
- MrOneHundred0
I think it’s also good, if you are able, to do the “pitch” or rationale BEFORE you show the logo. If you flash up a board and then start talking, most of those people in the room have just turned their ears off and are thinking “It looks like boobs, I don’t like orange, I wonder what my wife would think of it, where’s the Comic Sans?”.