How do you present a logo?
- Started
- Last post
- 30 Responses
- CrimsonPlatypus0
Make sure to cry during the presentation meeting... because of how strongly you feel about their brand.
- dog_opus0
I generally ramble on about the process, the semiotics and subtlety, and the equity it'll generate. This gently lulls them to sleep, after which I draw it backwards on their forehead with a Sharpie.
- dog_opus0
Seriously, though: I do the Paul Rand presentation (sans booklet usually) if I know they'll appreciate it. I did it one time and the guy was like, "Uh-huh, whatever. Gimme the logo." Depends on the client and how much they're paying too.
- MrMackem0
Depends on the client.
Usually 3 logos, - varying colours (depending on brief).
Applied on stationery, web, vehicle, tattoos etc etc etc.
- janne760
i usually fax my sketches to them.. provided the beermats fit in my portable fax machine....
- Dancer0
If you presented 1 route to me I would think...
"Well this person obviously hasn't worked too harder on this project. How can (s)he exactly know what I am looking for right from the outset. I need options, I need alternative routes, I do not want the decisions completely taken out of my hands by some designer who thinks they know my company inside out after only one meeting. I would like some variety"
- MrMackem0
Back of a fag packet worked canny well in my first place.
Well before they went under anyhow.
- timfraserbrown0
It depends how good the logo is.
If its a belter, have some confidence.
- uncle_helv0
I present
a) the logo (B&W)
b) Logo colours/variations
c) Applications, where the logo might be applied etc.I think it is through the application of a logo that a client can begin to realise how it might work, it then becomes more tangible,
I presented this (albeit over a few boards) this is a jpeg over view, but you get what I mean!?
- you just wanted to post that againkelpie
- That thought never occurred to me :D hey it's relievant though, plus I won the work, so it worked!!uncle_helv
- Not that I'm insinuating for a minute that I'm right, it's all subjective, init!!!uncle_helv
- haha, its worth reposting many times. not surprised you won it - when's the wine out?kelpie
- The wine is a long way off (year or two), the patron/chef has links to a Portuguese vineyard, he wants to establish the restaurant first!!uncle_helv
- ...restaurant first!!uncle_helv
- hairy muff, I look forward to pouring a glass in 2010, once the recession's finished!kelpie
- Hahahaha I'll send you a bottle pal!uncle_helv
- sweet, uncle!janne76
- thanksPunchDouble
- janne760
i usually use loud bombastic classical music with lots of lasers and ladies in tight leather suits, windpropellors, smoke, projection, flames.. you know, magic.