How do you present a logo?
How do you present a logo?
Out of context: Reply #6
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- Nairn0
As-is in file and mocked up in-situ, taking in to account any branding decisions you've made. Personally, the style guide's one of the last things I'd fully flesh out - but then, I don't really do that much corporate branding.
Style guides are only useful if tey're going to be followed. if you're doing work for a smaller company, shit like that will likely just scare them off - unless it's particularly for your use afterwards.
I suspect that, as you're asking this, you're not rejigging IBM, so don't get too ambitious/pretentious with your presentation.
imo, anyway... though I'm not a very good designer, so don't listen to me.