How do you present a logo?
How do you present a logo?
Out of context: Reply #14
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- horton0
i also find that sketches can actually be an easier initial sell rather than clean vector art.
sketches draw the client closer into the process, they see their logo evolve and *think* they are part of creative.
vector mock-ups can sometime put a client off because they look too finished. client can't see past that no matter how much you explain it being a "rough draft".