USA Today rebrand
- Started
- Last post
- 71 Responses
- brandon_phillip0
I wish they would have left the tight kerning on the lettering, would have been better if they just kept that. IMHO.
- utopian0
Not that I don't think that it looks nice, minimal, interchangeable and all but, come on....
- ETM0
I just find it odd that their pitch is a "moving logo" in a static medium.
- static?prophetone
- You think a newspaper is dynamic?ETM
- isn't more than just a paper?prophetone
- lowimpakt0
it's a vertical shot of an erect penis
- 20020
- fresnobob0
I guess the USA takes up the whole earth now?
- Frosty_spl0
fucking terrible. Ughh.
- digdre0
i like it. the web and print too. cool.
- kota0
It's not entirely shit, which must make Wolff Olins feel very proud.
- Irafis0
Some more images here, including the new website (by FI)
http://adage.com/article/digital…
- calculator0
The animations are shit.
The additional icons / images on the circles scream last minute client jitters. Really poorly considered and realised.
It's as bland as it gets.
- ESKEMA0
It's a million times improvement to what they had. I don't know why you're always bitchin about stuff like this. It's nicer. You talk about these works as if there wasn't clients involved. This must have been a nightmare to implement, convince, and make it look not too bad after all the clients input.