USA Today rebrand
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- ideaist0
Tough day in rebrands, huh gang?!
: )
- mikotondria30
I'll look out for that next time I'm in a hotel corridor.
- ESKEMA0
It's a million times improvement to what they had. I don't know why you're always bitchin about stuff like this. It's nicer. You talk about these works as if there wasn't clients involved. This must have been a nightmare to implement, convince, and make it look not too bad after all the clients input.
- dirtydesign0
looks like a Wolff Olins creation
- zenmasterfoo0
MOAR!!! The newspaper rebranded too.
- 20020
this brand has a rational. i like this
- prophetone0
- indeed indeed2002
- Twister anyone?moniker
- isnt BBC doing this?teh
- Green should have been Sports, too easy to attach green to money.brandon_phillip
- They always use purple in systems for life/arts/community - fucking typical.brandon_phillip
- isn't that why it is money tho? i suppose money could be yellow for gold, but this is US.instrmntl
- Took someone 5 minutes to come up with this.CygnusZero4
- i_monk0
I don't like that some of the circle fillers are photos, some are vector. It's a missed opportunity for brand-exclusive iconography.
Also why does a newspaper need TV-like bumps?
- lvl_130
would make more sense if the company was called world today, but i like it.
- desmo0
Amazing
- TheBlueOne0
"Well, how is this different than that disastrous Gap rebrand a few years back. You know, the whole square thing?"
"Well this is a circle."
"Uh-huh, go on."
"That was a square."
"I think I am starting to understand your vision here..."
"Yes, that was a square, in a solid block of color. This is a circle. In different blocks of color. Are you seeing what I am seeing here? Are you grokking me?"
"I think so...these are...circles. I am sold. Let's make the pitch."
- teh0