USA Today rebrand
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- 20020
If you look at the proposed layout of the newspaper and web site, they are completely different. They dont follow as design aesthetics or features.
The brand guideline puked out crappy site.
it would be much better if they could just make the paper PDF and just post it.
- 20020
- monoboy0
Bit over cooked for me. Interesting to see a gesture style site for a major US news corp.
- monNom0
http://beta.usatoday.com/
giant ads that push entire website below the fold FTW!
- DaveO0
I like it a lot, BUT i do think that it's a shame to have lost that really 60's / 70's vernacular of the last one. Like, as an English dude here I really enjoy all the novel Americana such as that, so while it's great I do feel like it's another example of globalization through rational modernist design.