GAP to return to old logo
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- Dodecahedron0
the only reason I can think of for planning this fake 'new logo' thing from the start would be to make everyone notice again and become more loyal to the old Gap brand... to create some buzz around the good old Gap identity. I am unconvinced this was the intention, it just seems really clumsy.
I think this is exactly what happened . . . http://www.qbn.com/topics/642743…
- jetSkii0
Haha, crowdsourcing their product just says, they don't know what to do....here's where Pentagram or AIGA swoops in to steal the show
- They've decided against that as well apparently. Too much backlash from even using the word,Dodecahedron
- agree woody pirtle for the win!74LEO
- tOki0
Lol fucking owned
- Dodecahedron0
“We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing. There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way. “
fail. I don't interpret this as a clever publicity attempt.
- +1 I think they just signed off on something bad and reverted. Nothing clever at all.jamble
- lambsy0
this is fantastic.
i wish there was a public outpouring like this when we went to war.
goddamn if the people don't get their gap logo back though.
- BonSeff0
i don't get the strategy. how does pretending to sign off on a shit logo boost sales?
- Joaquin Phoenix.sureshot
- negative attention sales.sureshot
- huh? are you kidding? ask yourself how many additional hits to their site they got.iCanHasQBN
- hits mean shitDodecahedron
- with this fucking catastrophe of a logo design it only makes people to vist the site.sureshot
- + what Dodecahedron said.sureshot
- iCanHasQBN0
Joke's on us. Everything was planned.
- Dodecahedron0
It says the announcement was expected at 430 pacific time but nothing there yet
- dbloc0
I'm glad they did it...I got a traffic boost from it.
- desmo0
releasing a bad logo is one thing. whats worse is scrapping that bad logo and reverting back. stick to you guns and stand behind your decision.
aol at least had the balls to stick to their bad logo
- < I agree. They panic'd and reverteddbloc
- Tropicana is on line 2TheBlueOne
- ItTango0
we've been had.