GAP to return to old logo
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- rupedixon0
It was a stunt - totally, there's no way they were going to rebrand like that, and now everybody's talking about them, and they get to play the 'we listened to our consumers card'.
Excellent PR job in my opinion.
- rusty_ace0
I'm open to new good design. not bad new design. It was just a bad logo.I would hope that logo had to be a watered down version of the original design...in the end that logo was probably designed by committee which ended up unremarkable and hated. They didn't gain anything by redesigning it, other then out cry, however good or bad the original logo was...it was unmistakable. the fact that the new logo needed a gradient to keep it legible...should tell you a lot.
- hellojeehae0
weakkk
- clearThoughts0
I think this was a promotion trick...
- ukit0
Imagine being the person who came up with that logo
- BaskerviIle0
I'm embarrassed to be a designer today.
A company has designed a new identity, it was signed off and made public. No one has to like it, but it was legitimate work.
We're supposed to embrace the new and be open minded as creatives, yet everyone jumps on the bandwagon and bashes the new logo because it's new and different.
It amazed me how conservative the design community has proved itself with this whole thing.
I'm also sad that a company would bow to public pressure so quickly. If a company signs a new identity off then that should mean they have the confidence to defend their decisions. The fact that gap have reneged on their choice after only a few days is pathetic.
Imagine is the london 2012 olympics hadn't stood firmly behind their logo. Public opinion was very divided but now everyone is used to it and it works well.
This design was never given a chance and as designers, without having seen the new gap logo work in context or even have a chance to live properly, we've already shot it down. This is a dangerous precedent to set.
I guess the only good thing that came out of this, is that AIGA persuaded gap not to try crowdsourcing, a practice that is even worse for confidence in professional design
- +1dboleas
- The problem is that they went from good to very bad and then try to spin crowd sourcing into ittOki
- Designers have the right to voice their opinion on a logo as much as the publicGlitterati_Duane
- GAP set the wrong precedent by backing downGlitterati_Duane
- I'm open to new good design. not bad new design. It was just a bad logo.rusty_ace
- the new logo was horrible, plain and simple, good for them for not sticking with crapformed
- dude stocks wre dropping that says everyhting to a corporation + it was a bad logo.74LEO
- NEVER USE GRADIENTS IN A LOGO...
EVER!74LEO - its not because we fear change. its because the logo was CRAP. simple as that.iCanHasQBN
- BonSeff0
it wasn't a plan. it was a stunt. they have thousands of storefronts across the country.. seriously think an entire signage campaign was gonna go with that look? its like rolling to the club with a hitler stache, sure it will get people talking.. but is it gonna get you layed? possibly, by some klansman's daughter.. props to whatever agency suckered them into it
- what exactly is achieved with this 'stunt' then? publicity? site hits? This won't exactly leave a lasting impressionDodecahedron
- its a good point about the store fronts...never mind the clothes. But really what on earth were they thinking thenDodecahedron
- epic_rim0
it wasn't a 'plan'. it happened, the VPs signed off on it, the public hated it, they backed out.
- ukit0
"The scrapping of the design -- which re-created the retailer's name in a bold Helvetica font with a blue gradiated box perched atop the P -- comes after Gap was put through the ringer last week for its new look. The company became the whipping boy of designers, who besides merely disliking the new logo were enraged at the suggestion that design professionals should help fix the mistake by offering up ideas for free."
You're goddam fucking right, don't fuck with us Gap.
Designers, 1, The Gap, 0
- fxone0
The thought of "nods to the future" suggests that the Gap is a 20th Century Company looking for meaning in the 21st Century.
— Robert A. B. | New York, NY October 11, 2010 07:07:22 pm
- moldero0
how embarrassing for Gap
- nthkl0
So. Um... Who actually shops at the Gap? Cause, dame. That's some wall mart shit.
- i think a lot of people, considering how long they've been in business.iCanHasQBN
- just because you're not into it, doesn't mean others aren't.iCanHasQBN
- all of a sudden I have a hankering for a 50$ white tshirt with the gap logo on itDodecahedron
- hahakrok
- jetSkii0
If it were Gap's intention to just create a frenzy, they've succeeded. However stockholders didn't look too happy as Gap's stock dropped drastically low the day after announcing the switched. Luckily for them, they reversed their decision to keep the logo.
- oey0
everything in gap sucks: name, logo, clothes, style...whatever.
- so just because a brand & style isn't what you're personally into then that means it sucks?iCanHasQBN
- ...time for you pills! lol.akrok
- your pills.akrok
- and a edit button for QBN. lol.akrok
- Well... I agree with oey. Who here actually shops at the Gap?nthkl
- If they thought they needed a change of ID, then they probably felt it wasn't working well enough.Gucci