GAP to return to old logo
Out of context: Reply #55
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- BaskerviIle0
You can't just say 'it's a bad logo'
that doesn't mean anything. You can say you don't like the logo but I have yet to see a convincing argument why the new Gap logo was 'bad'Anyone who knows anything about branding knows that a logo never exists on its own. We never got a chance to see the new logo live in context of the new look and feel etc. It can't be a bad logo until it has failed to work within its system, but we never even saw that.
not liking the look of it is not reason enough to scrap it. It was only around for a few days, how can anyone judge that? it never even made it to stores etc.
if the share price dropped that's only a reaction to all the mindless criticism on the internet. Gap caved at the first reaction, without even giving the logo (and supporting brand identity) a chance, that's what annoys me
- in which case it's hard to believe this could be anything other than a stunt...rupedixon
- but it was bad design...the fact that it needed the gradient to keep it legible is bad design.rusty_ace
- basker, usually i would defend this way of thinking. but god help you if you couldn't see that the logo was horrible...iCanHasQBN