GAP to return to old logo
Out of context: Reply #45
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- BaskerviIle0
I'm embarrassed to be a designer today.
A company has designed a new identity, it was signed off and made public. No one has to like it, but it was legitimate work.
We're supposed to embrace the new and be open minded as creatives, yet everyone jumps on the bandwagon and bashes the new logo because it's new and different.
It amazed me how conservative the design community has proved itself with this whole thing.
I'm also sad that a company would bow to public pressure so quickly. If a company signs a new identity off then that should mean they have the confidence to defend their decisions. The fact that gap have reneged on their choice after only a few days is pathetic.
Imagine is the london 2012 olympics hadn't stood firmly behind their logo. Public opinion was very divided but now everyone is used to it and it works well.
This design was never given a chance and as designers, without having seen the new gap logo work in context or even have a chance to live properly, we've already shot it down. This is a dangerous precedent to set.
I guess the only good thing that came out of this, is that AIGA persuaded gap not to try crowdsourcing, a practice that is even worse for confidence in professional design
- +1dboleas
- The problem is that they went from good to very bad and then try to spin crowd sourcing into ittOki
- Designers have the right to voice their opinion on a logo as much as the publicGlitterati_Duane
- GAP set the wrong precedent by backing downGlitterati_Duane
- I'm open to new good design. not bad new design. It was just a bad logo.rusty_ace
- the new logo was horrible, plain and simple, good for them for not sticking with crapformed
- dude stocks wre dropping that says everyhting to a corporation + it was a bad logo.74LEO
- NEVER USE GRADIENTS IN A LOGO...
EVER!74LEO - its not because we fear change. its because the logo was CRAP. simple as that.********