Logo Feedback
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- 44 Responses
- dbloc1
Try green instead of brown. Looks like a desert island.
- Beeswax0
Thanks for all the great feedback.
Why anchor?
This is a University with ties to some Catholic tradition and network. Anchor is their symbol of Christianity, My initial idea was to create a hidden cross over the anchor with the lights of the lighthouse.Why Lighthouse?
The school is in Palos Verdes, a neighborhood of LA. Their landmark is this exact lighthouse.
The university is also situated on top of a hill overlooking the ocean.Their slogan is also happened to be "Direct us by thy light" (Tua Luce Dirige)
So I incorporated all these elements. Clients hasn't seen this yet, they might ask me to remove some of these main elements but I wanted it to be more definitive/descriptive of their location & ideals.
This is a rebranding project, their current name is Marymount California University, and there are 9 Marymount Universities with some of them being in California, they are tired of getting mixed by these other institutions, so this will be presented to their board with the hopes of persuading them to change the name of the school.
- fyoucher11
Is this a sailing school? What's the significance of the anchor and lighthouse?
Not sure if I dig the anchor and lighthouse idea, the anchor feel a bit cartoonish compared to the lighthouse. Maybe the lighthouse is on top of the anchor rather than morphing into it.
It all feels a bit crammed and busy too, nothing really stands out, too much competition between elements -- i think mostly from the black ribbon in the middle. Perhaps think about simplifying things, like getting rid of the inner fills or even all the fills, less colors, and maybe think about another treatment for the stuff in the ribbon, maybe that's wrapped at the bottom.
I like the light rays from the light house but think the only one that might work well with print is the one up top where its not overlapping other important elements.
Not a bad start though
- kona1
Overall I think #1 has legs and I agree with the comments above.
Font and font weight need to be addressed.
The anchor is throwing me off. I don't care for the triangle points. Perhaps explore something a bit more like this...I'd try and simplify the lighthouse top a bit as well.
Good luck and great first round!
- freedom-3
- desmo0
Id say simplify the logo A LOT more. You'll have trouble reading the logo at small sizes. Make sure the logo works well in BW. Work on a few more iterations, its not quite there yet.
- freedom-3
An anchor has nothing to do with a lighthouse either. Seems like a strange pairing.
- you never been to the sea, do you?uan
- and did you ever design a logo?uan
- But lighthouses are already on land.freedom
- don't lighthouses guide ships (that have anchors) for safety?capn_ron
- Lighthouses aren't always on land, lol...set
- to say a lighthouse and an anchor have 'nothing to do with eachother' is completely retardedset
- imbecile-1
anchor or lighthouse. the juxtaposition of the two is terrible. In no way will that ever be timeless. choose one or the other. not both.
main text around the outer edge with enough room to fit the 3 words across the bottom might be a place to start.
work on a unique lighthouse or anchor icon.
type, white space, and scaling are keys to your success.
good luck.
no gradients!
- bainbridge-2
A good read for someone learning about logos:
- bainbridge8
Is this your first logo project?
- bainbridge1
Way to delicate.
The type in the middle doesn't even render well in .jpg. It will never print well and will bleed. The main name type is too light and thin. The details of the lighthouse are lost. The gradient of the lightbeams will not print.
If this is a college logo, it needs to be able to be embroidered, it needs to be able to be silkscreened.
The lighthouse also looks really small in the circle.
Here's some help:
- all of thismonospaced
- it also needs to work in 1-colormonospaced
- yep all v.true. a nice logo to look at but in real world application a nightmare.fadein11
- Continuity1
Agree with Baskerville.
Also, I would re-think your choice of type. What looks to me like either Garamond or Minion is really, really played out, especially for universities. Ditto Trajan Pro.
Maybe something like Leitura Roman 3:
... or Leitura Display Roman:
Although I would probably also experiment with breaking the university typography trend, and play with some sans serifs, or maybe a nice slab.
- umbee540
make type / font thicker so when you reduce in size it will still read.
or you can always remove type in the smaller options and stack underneath of make the type follow circle path outside of graphic.
- BaskerviIle7
Initial reactions:
– Not sure where this logo would live, but the scale of type and detail in the illustration is too delicate (especially the ribbon text)
– There's no need for the thin key lines around everything, they'll be invisible in most applications
– Think about the arrangement of the university name. A split with 'Palos Verdes' at the top and 'University' at the bottom might read better. It's tough for the eye to start and finish reading at the bottom of the a circle
– Would be nice if the anchor locked in with the circle form a bit more.
- Gnash1
^ cannon has a point (ha). Losing that point may allow you to move "university" to the bottom and to give the name of the uni more presence - which it needs, i think
- Hayzilla-1
Is the brown set in stone? Pretty rank. Would a green look nicer?
- cannonball19780
Anchor doesnt need to be pointed on bottom
- I agree; something more akin to https://iconmonstr.c… has potential especially with your lighthouse/light illustration; perhaps a touch msimplified?!ideaist