New Gap Logo Fail
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- Tofslie0
- It makes me physically ill...TheBlueOne
- horrible. loses all impact. it looks like she bought something at the stock market.iCanHasQBN
- TheBlueOne0
I have tried to listen to some designers on the interwebs defend this, and came away wanting to jump through the screen and chop off their fingers and/or remove their eyes from their skulls.
I get it, it's a depressed market, sales are slow, why not rebrand? Fine I get it. But this is just shit. Period. Why the reluctance to not call the emperor on his lack of clothes? And to the fucking clueless wonder out there who called this "cutting edge"? Really? A fucking blue square with a gradient ass fucking a "p" set in Helvetica? This is "cutting edge"?
I'm offended on the high profile of this and the amount of money that was probably spent on it.
Fuck I spent the beter half of last week explaining to a client who has a small athletic clothing company that the gradiated, beveled logo of an Indian head he drew up with his 14 year old son won't work on all the branding ideas they came up with....fuck it..what the hell do I know..the 14 year old with photoshop is obviously cutting edge...fucking bevels and gradients for fucking everyone.
- ukit0
They were probably thinking
American Apparel + Facebook = cutting edge
- Miguex0
- ahahah
Giant turds always makes me laugh
and sad :(georgesIII
- ahahah
- teverish0
- Is this the culture jamming you were talking about?TheBlueOne
- nah, this one's just business. But will be more fun in situ.teverish
- You do realize there is nothing here, right?TheBlueOne
- Doh...thanks blue.teverish
- The 403 logo is better than GapsTofslie
- NONEIS0
Lets all make sure we don't "crowd-source" a solution for whomever did this, seems like it might be an attempt to solicit free work / feedback from the community rather than paying a talented team to do the job the correct way. I think we all know who I am talking about.
I also might just be a bit tired / jaded at the moment, but oh how I love to find conspiracy where there is a complete and utter lack of common sense...
- Who would that be? I hope you are not referring to me?Tofslie
- God NO!NONEIS
- Way too much respect for you Eddy, see below haha VNONEIS
- Do you mean cp+b as refered in the URL below?Tofslie
- that's what came to mind, but notice my heavy inference to finding conspiracy where it might not exist...NONEIS
- Ya. Most likey nothing, but the below Is fishy.Tofslie
- Tofslie0
The URL above, contest, wording, rules, seems way to convenient.
usually not a big conspiracy type but when I read through the iso50 URL, my spidy sense was tingling.
- Projectile0
"Make it new and trendy. But keep the square because the square is what people associate with us as to being. And make the square blue because blue is what people associate us with. But other than that completely change the look of it so that people don't associate it with the old logo.
...here's something my son made last night. He's very hip. "
- yeah, even with this directive, you;d get something better from any design school in the country...NONEIS
- BaskerviIle0
Honestly I never liked the old logo.
That condensed serif is just awful, the gap logo alwasy looks so 80s to me. yes it's recognisable but only because they are such a huge global brand that is visible on so many highstreets.
Being familiar and recognisable through ubiquity doesn't make it a good logo.To me as a clothing brand the gap has lost their way, they were always about basics but there are so many others that do it better, they're just an overpriced bland, middle of the road option. their logo reflected that.
If they're rebranding I seriously hope they have a new business strategy, because lets face it their product is no longer relevant, especially given the massive range of affordable denim out there.
To me they were in desperate need of a rebrand, I don't think the new logo is the answer unless is is part of a bigger system including a much needed new photographic style etc.
American apparel has a helvetica logo but it in no way defines the brand, AA is much more about the photographic style and culture and use of other typefaces (ITC grouch etc).
As always with new prominent logos, I'll reserve judgement until I see it in context of the new brand, however on past efforts in graphic design by gap I don't hold much hope. can't say I'm that bothered either way, can't remember the last time I went into a gap
- completey agreeset
- if you look at the new ads then they basically steal AA style only not porny and with studio photographyPIZZA
- totally disagree on the condensed serif looking awful.iCanHasQBN
- NONEIS0
Actually, "Being familiar and recognizable through ubiquity doesn't make it a good logo." doesn't make it a BAD logo, it makes it one that's not the source of GAP's financial problems ;D
- NONEIS0
Hahah
- ali0
Maybe the bosses wife designed this
- pillhead0
Bloody hell, that new logo is just bad full stop. Who designed this crap.
- MatDolphin0
Our post responding to the logo, would be interesting to hear QBNers thoughts.
http://www.matdolphin.com/blog/2…