New Gap Logo Fail
Out of context: Reply #133
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- BaskerviIle0
Honestly I never liked the old logo.
That condensed serif is just awful, the gap logo alwasy looks so 80s to me. yes it's recognisable but only because they are such a huge global brand that is visible on so many highstreets.
Being familiar and recognisable through ubiquity doesn't make it a good logo.To me as a clothing brand the gap has lost their way, they were always about basics but there are so many others that do it better, they're just an overpriced bland, middle of the road option. their logo reflected that.
If they're rebranding I seriously hope they have a new business strategy, because lets face it their product is no longer relevant, especially given the massive range of affordable denim out there.
To me they were in desperate need of a rebrand, I don't think the new logo is the answer unless is is part of a bigger system including a much needed new photographic style etc.
American apparel has a helvetica logo but it in no way defines the brand, AA is much more about the photographic style and culture and use of other typefaces (ITC grouch etc).
As always with new prominent logos, I'll reserve judgement until I see it in context of the new brand, however on past efforts in graphic design by gap I don't hold much hope. can't say I'm that bothered either way, can't remember the last time I went into a gap
- completey agreeset
- if you look at the new ads then they basically steal AA style only not porny and with studio photographyPIZZA
- totally disagree on the condensed serif looking awful.iCanHasQBN