New Gap Logo Fail
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- Fax_Benson0
Agency: what's your demographic?
GAP: squares
Agency: we've had an idea
- benfal990
Seriously... that new logo made his way to the final approval... How can it be possible?? They surely worked with a super mega shitty branding company.
- vitamins0
That horrible logo actually fits with their line of clothes.
- Invalid0
this is the result of mega huge agencies and their over blown egos.
bottom line, if you "don't get it", then you're the idiot. never mind if it fulfills the brief or not. it serves only the ego of the designer and whether or not he/she can sell it. I would love to see how they rationalised their design process.
disgusting piece of work.
- prophet0
best logo ever.
- Juanmonk0
Signage will sort this out.
- CALLES0
should have used a cartoon of a vagine with the word gap over it
- ukit0
- benfal990
Now the question is:
How much they have paid for it.
Then we will cry.
- ukit0
- horrible. it must sit under the "a".iCanHasQBN
- I didn't wanna crush the kidukit
- you're so kind ukit.iCanHasQBN
- monospaced0
The real tragedy is one you don't hear about. One where a talented designer (or team) is given a whale of an identity redesign, where great work is destroyed, and they're forced to produce this. I can only imagine the variety of good stuff that was probably rejected, or Frakensteined and mutated, into this.
- benfal990
"It appears that GAP has either redesigned its logo using Word Art or held a competition in a primary school"
- benfal990
"Poor thing. I feel sad for this company, who can't seem to make it's way out of the 90's. This new Gap logo, ironicly, belongs more to financial institution than a clothing retailer. From 1-10 I give it a 1. It's that terrible."
- benfal990
"Just the other day, we spotted that Gap’s logo on their website had changed to this new version. There’s not much to say about our thoughts on it, other than we are all in agreement here at Brian Joseph Studios that the new Gap logo is a shocking direction to go with such an iconic brand.
The revenue issues Gap have been experiencing recently doesn’t have much to do with the branding. The problems all stem from the generic identity of the clothing, the lack of style and mundane fashion involved in their products. With this new brand identity, it appears that the corporate suits at Gap headquarters felt that the traditional Gap brand was partly to blame.
The gradient of the logo really cheapens the overall identity and it lacks any sort of strength or visual interest. It’s a struggle to really understand how this new logo came about, what its purpose is and why it fails on so many levels. I’m sure we’ll find out as the days go by"
- benfal990
"There’s rebranding in a cool, fun, contemporary way.
And then there’s whatever the fuck Gap just did."