New Gap Logo Fail
Out of context: Reply #122
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- TheBlueOne0
I have tried to listen to some designers on the interwebs defend this, and came away wanting to jump through the screen and chop off their fingers and/or remove their eyes from their skulls.
I get it, it's a depressed market, sales are slow, why not rebrand? Fine I get it. But this is just shit. Period. Why the reluctance to not call the emperor on his lack of clothes? And to the fucking clueless wonder out there who called this "cutting edge"? Really? A fucking blue square with a gradient ass fucking a "p" set in Helvetica? This is "cutting edge"?
I'm offended on the high profile of this and the amount of money that was probably spent on it.
Fuck I spent the beter half of last week explaining to a client who has a small athletic clothing company that the gradiated, beveled logo of an Indian head he drew up with his 14 year old son won't work on all the branding ideas they came up with....fuck it..what the hell do I know..the 14 year old with photoshop is obviously cutting edge...fucking bevels and gradients for fucking everyone.