New Gap Logo Fail
New Gap Logo Fail
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- qwasazzygreyrezebby0
THAT IS A PIECE OF SHIT
- indian_pole0
geez. proper narksty.
- davey_g0
The shelf life has already expired. WTF is up with the blue square?
- MSTRPLN0
- ha ha haBoz
- LOL!!!!!!!!!!!!!fooler2
- saved as....
Brilliant :)mikotondria3
- dirtydesign0
american apparel wannabe?
- luckyorphan0
Any word on why they did it?
- somethiing here:
http://www.fastcompa…Miesfan - < Not likely. Your link is from an article: "From Issue 86 | September 2004"luckyorphan
- that is dated 2004, milesmrghost
- ...ooops sorry!!!Miesfan
- somethiing here:
- hektor9110
maybe they hired someone from the sweatshops they use for their clothing lines...
- qwasazzygreyrezebby0
to be fair, i'm sure the designer knows it's crap too. there were probably too many suits involved in the process.
- you misspelled sweatervests.iCanHasQBN
- < thismoldero
- That is what came to mind also.Tofslie
- truerzrffglyr
- Is that not when you provide fewer stronger options to pick from? This is the sort of branding project you walk from if it goes this far south in order to save the integrity of your business.NONEIS
- his far south in order to save the integrity of your business.NONEIS
- hektor9110
Unbelievable guys....
- monospaced0
I feel like they've been showing their name, "Gap" in Helvetica for awhile now.
- They have - this makes the transition official. Officially stupid.luckyorphan
- luckyorphan0
- I see a gap in this logomoldero
- clever ain't it.luckyorphan