New Gap Logo Fail
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- akrok0
100 BEST GLOBAL BRANDS
BusinessWeek (09/28/2009)
Summary: Gap #78.
- ********0
funny you say fail as they continue to profit.
- profit? since when? this logo just came out. Do you have numbers -post rebrand?********
- posted below********
- stock prices went up all day********
- well, they keep having SALE. more then usual.akrok
- You're going off of one day? Any company's rebrand will bump up their stock price at first.********
- how many days do you want me to go?********
- apple can have a bad launch so why didn't gap?********
- because no one gives a shit********
- well fuck. more than one day.********
- lets talk tomorrow?********
- sorry, I'll be at Gap all day shopping for knit cardigans.********
- lol********
- profit? since when? this logo just came out. Do you have numbers -post rebrand?
- OSFA0
WHAT THA FUUUUU?
- non0
Has to be a viral stunt.
- ********0
- Mr_Right0
Wow, that logo really stinks on all levels. I guess if I was going to try and offer an explanation on the creative I would say they are trying to move away from design altogether and will start stocking their stores with those olive drab Communist worker party uniforms. ???
- ********0
a hooker continues to profit
- you may want to look into the definition of profit********
- you may want to look into the definition of profit
- ********0
- vitamins0
It looks UGLY
- ********0
their logo was shit. now it's worse.
- vitamins0
Did I mention....
It looks.....
UGLY.....
Like..........
- shellie0
that's a shame... but I really wish they had focused their energy on that terrible Old Navy logo.
- ********0
It's a trend that I've been seeing too often from many companies in this down market, thinking that a rebrand will solve their problems. When really, good ADVERTISING will do that. This was unnecessary.
- ********0
Gap isn't really a fubu or ed hardy kind of brand, they don't depend on their logo emblazoned across everything to sell garments, the understated nature of the clothing leads me to believe their average consumers won't cry like little bitches when they notice it
no offense to little bitches
- georgesIII0
HOLLY GAP,
this logo is AWESOME,
- ********0
piperlime for life™
- ********0
who did it?
- i emailed them. let see if they will answer. ;-)akrok
- I also want to know this.holmes
- they probably charged $400,000 as wellclearThoughts
- Yeah, let's see who actually owns up to this abortion of a logoContinuity
- my money is on wolfollins********
- it was bob in accounting. His cousin has photoshop.epigraph
- Continuity0
Too horrible for words. Ugh.
- clearThoughts0
OMFG
