logo crit
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- Nairn0
I'm afraid to say that I don't like any of them - there's something terribly naff about the concept in these current forms - it's trying way too hard. As _salisae_ says, there's a disconnect between the graphic and the text and as johndiggity points out, these won't reduce well at all.
Sorry, I don't even know what to begin suggesting to improve matters :(
- imo, naturally.Nairn
- oi bawbag, you never check your mail no more huh?hungry_coyote
- (your fellow ginger present and correct)hungry_coyote
- < ie. this is not my usual namehungry_coyote
- ********0
reminds me a little of this
which isn't really a good thing? is it meant to be a headress?
- ignore that first question mark.********
- that's 3 laser beams which picks up people. lol.akrokdesign
- completely different market – of no consequence._salisae_
- not my point. why would a financial services company have a plume on their logo?********
- at least with morongo, although hideous, has a reason for it.********
- to express energy? movement of money? ask him._salisae_
- ok, turns out it was revenue stream. i still thought of bird plumage, hence my morongo reference.********
- morons go casino********
- ignore that first question mark.
- hungry_coyote0
I am on shakey ground critting this on recent evidence. Were you not me, you might wonder if the graphic has any meaning though...
- tenpointtwo0
I think the type treatment is cool, but that swoosh isn't working for me. Maybe if it was a little more focused and bold with only 1 or 2 wisps instead of 5. I think that would also help it be more iconic and scale down a little better. As is, it wouldn't read all that well on a business card. I also think "Capital" should be beefed up, just a little bit.
p.s. Why did you choose the color green for the graphic swoosh?
- jysta0
Ok guys, made a few adjustments, to put things into a bit more context, the concept behind the initial graphic was 'revenue stream' Its an investment company in sports media and technology so wanted a 'newmedia' feel - as quoted from client.
- one is looking much better than the previous ones posted.********
- i like the color of AGH in two .. looks much more congruent. good work._salisae_
- ah! this respnds to my point below. i like 3forcetwelve
- one is looking much better than the previous ones posted.
- non0
- Try a version without italics.
- Buy some ribbons and play around with them. Seriously. The folds of the "stream" don't look natural.
- Try the type in gray instead of black. You can even try to blend the gray ribbon with a letter (maybe the bar of the "a") and have the other two ribbons emerge for the gray one
- ********0
does she like her hair pulled?
- hungry_coyote0
I'm liking 1 a lot better now.
- tasty0
Does it have any strange side effects?
uncontrolled vomit, blood clots, false pregnancy, muscle spasms.looks a little medical to me.
- tenpointtwo0
I'm loving number 3. Definitely gives off a sports vibe. But the coloring also brings nature and the environment to mind. Kinda looks like a leaf. Are you married to green?
- spendogg0
I love watching my money go down the green river
- ********0
2
- Amicus0
looks nice enough, but I don't think anyone is going to get the green streamers as a revenue stream.
also, try tweaking one part at a time. fix the text 3 above is starting to work better with the larger, heavier 'capital'.
If you go with the ribbon look, make even the short grey ribbon have a little kick up on the right.
:)
- chuparosa0
imo 2 is looking good.....
The "g" needs a bar in the middle, like aligned to the one in the middle of the "h". "Capital" needs to be a smidge bigger (like 3) which will allow for the tagline to get bigger.
I think two swooshes (dark gray and green) is enough and I would make them more uniform and horizontal with a the lower part of the swooshes to occupy some of the negative space over "capitol" like you've done with 1/3.
- forcetwelve0
i'd remove one of the green lines. bring it back to 3 stripes total. and make sure there's some clear space between them or they will go mental
- ********0
2!
#1 is just too funky. the lines aren't pretty to look at. looks like nike too.
- ********0
reminds me of my "tyker" logo from school
- VectorMasked0
My thoughts...
The wavy things don't really blend in nor do they give me a hint of what the business is.
The wavy thing is too big imo. It competes with the type and so hierarchy gets hurt.
The line is not working at all. The fact that it touches the descender on the "p" is really bad.
Try shrinking that wavy thing to aprox the width of the word "capital" and make it a secondary element. Try positioning on the right of the logo somewhere above "capital"
As of now I am thinking of racing, motorcycles, or all the logos ones sees the bike riders' uniforms wallpapered with.
- monNom0
in the current environment of 'capital' companies going down in flames... I'd stay away from any fire-like graphic devices.
either that or add some thick black smoke to it.