wtf is brand?
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- skt0
I would disagree. It's not everything to do with logos but they do play a part.
skt
(Oct 5 05, 04:17)Interesting. I believe that logos are the graphic representation of the brand
nicko
(Oct 5 05, 04:21)Or part of it. It's just you stated they had "nothing" to do with the brand.
Anyway, i'm just making this up as I go along, having had no formal design training.
- skt0
haha nicko.
- nicko0
Or part of it. It's just you stated they had "nothing" to do with the brand.
Anyway, i'm just making this up as I go along, having had no formal design training.
skt
(Oct 5 05, 04:23)Yeah, my mistake...
twist the knife why don't ya? ha ha ha :D
- reluct0
Brand is a Dutch beer.
- determinedmoth0
and posting a link to some Guinness ads was more helpful?
contra
(Oct 5 05, 04:01)I thought maybe. Wasn't trying to pick a fight btw... just passing my opinion on Wikipedia. I think for finding info on obscure subjects it could prove quite useful, but not much beyond.
- paraselene0
brand : the company / organisation / commercial entity
as
personality : the person
so everything that you do is an expression of that. whether it's visual, stylistic, ethical, whatever.
but i tend to give it a lot more importance than some would...
- ThisIsGavinDay0
Brandins is for people who get paid ludicrous amounts of money to piece together fairly large puzzles of an equation in which they can project something to the public that is just a snippit of the reality of a company. Its 90% shit. The worst kind of branding is car branding, but not far behind is fashion.
Especially the new Tag Heuer ads. "What are you made of?". I'm made of blood, flesh and water, mate, so keep you're fucking $500 watches I have a mobile phone that can tell the time.
Branding is an estate agents world where they give a new spin on something that isn't that different to any other product on the market.
However, I must say, I wouldn't be half as cynical on this matter if the public didn't actually swallow it.
- oBeseLilNinja0
your boss is trying to say he doesnt like you right now
- paraselene0
i can see why it's really tempting to write it off as bullshit the way that people use it these days, but there's also the option to aspire to what it could be. in an ideal world...
- honest0
I never understood how "Brand Gurus" can charge what they do. Somebody I met once told me he was a Brand Doctor, he analyses the Brand DNA of a company and then tells them what not. No Logo anybody?
- ThisIsGavinDay0
i can see why it's really tempting to write it off as bullshit the way that people use it these days, but there's also the option to aspire to what it could be. in an ideal world...
paraselene
(Oct 5 05, 05:24)But I think there is a big problem in the graphic world with the wider issues of this. It always makes me think of that scene in Fight Club where they are sitting in an office and the director asks the designer for the cornflower blue website.
Branding isn't ALL bullshit, I appreciate its theoretical value. However, it is HIGHLY overrated within the graphic community.
- honest0
However, it is HIGHLY overrated within the graphic community.
ThisIsGavinDay
(Oct 5 05, 05:29)Don't we designers make big bucks on how overrated it is?
- contra0
Moth, I just thought it gave a reasonable intro to branding, still do. But yeah, Wiki isn't infallible.
GavinDay - that's marketing & advertising, not branding, although they both form parts of a company's brand.
I reckon brand covers every interaction you have with a company, from the logo to the carpet in the shop to the sweaty bearded delivery guy, and how late he is. Even the company's customers form part of the brand, would you buy Burberry knowing a load of chavs are wearing it too, albeit in knock-off form?
- vespa0
i can't see what is so wrong with the wikipedia def contra linked?
"In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typicaly arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers."
seems pretty spot on?
- ThisIsGavinDay0
Don't we designers make big bucks on how overrated it is?
honest
(Oct 5 05, 05:31)How do you mean? Do you mean we carry on regardless or that we actually profit from these types of debates?
If you mean number 2, then no, we don't.
If number 1 then, yes, probably, but that contradicts your argument in the first place. Don't you feel uneasy about making money by doing something that is fairly transparent? It makes me think what I'll be thinking on my deathbed, I get very uneasy. Have some damn substance to our lives.
- paraselene0
ach, don't mind moth. he has this irrational hatred of wikipedia and the minute he sees it's name typed he goes ballistic. i only feel safe saying this because he's at lunch right now.
- vespa0
haha para!
so if we want to make moth go all red in the teeth we just have drop the evil 'pedia at every available opportunity?
- determinedmoth0
so if we want to make moth go all red in the teeth we just have drop the evil 'pedia at every available opportunity?
vespa
(Oct 5 05, 05:49)No. You'd need to quote it whilst trying to discuss European Politics with me. That might just work. It might also get you killed.
- contra0
http://en.wikipedia.org/wiki/Eur…
;)Runs away.