wtf is brand?
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- determinedmoth0
he has this irrational hatred of wikipedia
paraselene
(Oct 5 05, 05:41)It is NOT irrational.
If every website allowed every Tom, Dick and Harry to sit and state what they thought was gospel, we'd all be sat in chat rooms talking shit all day.
- vespa0
http://en.wikipedia.org/wiki/Rob…
Robert Kilroy-Silk was a Labour MP for Ormskirk from 1974 to 1983 and for Knowsley North from 1983 to 1986. He was appointed Shadow Home Affairs spokesman, but resigned in 1985. In resigning his seat, he claimed that he had been victimised and assaulted by members of Militant Tendency. One documented assault was on left-wing Labour MP Jeremy Corbyn, by Kilroy-Silk himself... His notoriously orange tan has become a cliché in British popular culture and comedy.
- determinedmoth0
I'll be coming to boo at your next gig missy.
- paraselene0
he has this irrational hatred of wikipedia
paraselene
(Oct 5 05, 05:41)It is NOT irrational.
If every website allowed every Tom, Dick and Harry to sit and state what they thought was gospel, we'd all be sat in chat rooms talking shit all day.
determinedmoth
(Oct 5 05, 06:05)er...
ibid?
- determinedmoth0
eh?
- shutdown0
personality : the person
so everything that you do is an expression of that. whether it's visual, stylistic, ethical, whatever.
but i tend to give it a lot more importance than some would...
paraselene
(Oct 5 05, 05:15)that's exactly what this guy was saying, interesting.
Mentioned when thinknig of how to strengthen your brand you should look at the 5 senses also
- skt0
Mentioned when thinknig of how to strengthen your brand you should look at the 5 senses also
shutdown
(Oct 5 05, 06:57)*has a wash.
- paraselene0
yeah, shutdown, that does sound interesting. i imagine that if people took branding as a more holistic expression of the organisation's entire ethos, then maybe we wouldn't have such a bleak view of advertising and marketing.
- determinedmoth0
yeah, shutdown, that does sound interesting. i imagine that if people took branding as a more holistic expression of the organisation's entire ethos, then maybe we wouldn't have such a bleak view of advertising and marketing.
paraselene
(Oct 5 05, 07:01)Eh? (again.)
*more coffee.
- paraselene0
Eh? (again.)
*more coffee.
determinedmoth
(Oct 5 05, 07:14)i'm going for a fag. want i should bring a coffee on my way back in?
- pyeaton0
Kinda sad when designers working for MARKETING aganecies are confused about the definition of brand.
- skt0
How do you know what shutdown's job is pyeaton? Or are you just being a smug cunt?
- pyeaton0
smug cunt.
- skt0
haha
- kelpie0
at least your an honest smug cunt
- shutdown0
what i do wasn't in the question :)
but i would like to call you a smug cunt also because it makes me feel good :)
- kelpie0
happy cunt
- mg330
Kind of like I said in that other thread:
Branding isn't possible until your positioning is done. You can't work on what imagery, or logos mean until you know who and what you are, and until you've defined that.
With that done, your branding should always reinforce that and work to build it up.
- rockonski0
i'm not telling you.
- pyeaton0
I m glad I could make a laugh for everyone. Seriously though, a great, simple book to give insight into what a brand really is The Brand Gap by Marty Neumeier.
Brand is basically the emotional link created by a company with its cutomers. Great examples are Coke, Apple and The Gap.
Also check out a sight called lovemarks.com.