wtf is brand?
wtf is brand?
Out of context: Reply #33
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Moth, I just thought it gave a reasonable intro to branding, still do. But yeah, Wiki isn't infallible.
GavinDay - that's marketing & advertising, not branding, although they both form parts of a company's brand.
I reckon brand covers every interaction you have with a company, from the logo to the carpet in the shop to the sweaty bearded delivery guy, and how late he is. Even the company's customers form part of the brand, would you buy Burberry knowing a load of chavs are wearing it too, albeit in knock-off form?