wtf is brand?
wtf is brand?
Out of context: Reply #34
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- vespa0
i can't see what is so wrong with the wikipedia def contra linked?
"In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typicaly arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers."
seems pretty spot on?