wtf is brand?

Out of context: Reply #31

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  • ThisIsGavinDay0

    i can see why it's really tempting to write it off as bullshit the way that people use it these days, but there's also the option to aspire to what it could be. in an ideal world...
    paraselene
    (Oct 5 05, 05:24)

    But I think there is a big problem in the graphic world with the wider issues of this. It always makes me think of that scene in Fight Club where they are sitting in an office and the director asks the designer for the cornflower blue website.
    Branding isn't ALL bullshit, I appreciate its theoretical value. However, it is HIGHLY overrated within the graphic community.

    ThisIsGavinDay 0Permalink
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