< VW
- Started
- Last post
- 51 Responses
- jevad
Bloody hell
I totally agree with what you said there JK...like the old adage goes - a good workman never blames his tools...
- tehgee0
wow! not even a review or anything ~~!!
- ********0
What JK has said is true but at the same time, VW failed to make its brand statement over the years. We can all say, "o thats a VW ad" but does it make an impact?
does the ad make you fall in love with the product all over again?
i could see that the brand essence of VW has been declining. The image of VW has been very consistant, which, how you view it, can be a good thing or bad thing. In this case it is a bad thing.
I think as a product perspective, I think VW has provided good products with good design sense. In the market, the VW failed to make a statement as a brand and what it stands for. What it really needs is a turn around in perception of the brand and how the product is projected.
- ********0
After you're done blowing smoke up JK's butt you'll see he posted straight from the article.
;)
- jevad0
eat a bag of dicks garrett
- jevad0
and dinks I agree with you in some respects - but you can't polish a turd and that's what the jetta is.
Maybe they sure turn their attention to increasing the quality and reliability of their cars and craftsmanship instead of trying to blame the creative for lagging sales.
I love their TV spots, print and POS...
- ********0
true enough jevad, the failure of their high end line is also to blame. they are also considering job cuts of 10% in germany (out of 100k).
i always say, if you market the product just right, you will sell it. just think of Apple, the quality of the product is very poor in terms of materal and craftmanship but the brand image is very strong.
i honestly dont mind the VW's design direction. But as a shake up in the company with laggin sales, they must do soemthing to respark that brand image it created for theie "drivers wanted".
That campaign alone created such a buzz and image that the sales increased. If VW did not have the image, would they of sold that many cars?
anywho, i think it was a good move on VW but i think they should of done a review than just giving them a phone call.
- JKristofer0
Garettwest hit refresh, slick. That's my statement and opinion, not from an article.
MrDinky, valid points. We certainly cannot expect that you or I would be able to identify the majority "blame" from the outside but I would be mighty surprised if their new Jetta 05 had less to do with the "decline" they report than their marketing.
I would have rather read an article about how they are moving fresh talent within the product design team and would assume that a better product would increase big numbers over fresh talent to reinvent their campaign any day of the week.
The "consumer" will purchase what's hot first and foremost not because a campaign "sold'em", but because that product you speak of being "good" over the years, was in fact "great".
- ********0
jevad can I use that in everyday conversation?
That is classic dude. I've never heard that before. hahaha.
- GrammaSeff0
"artfag rig of choice"
there. i took care of the tagline.
someone shoot a pic of that black rimmed glasses waif chowin down on a granola bar through the driver-side window and we can call it a day
- mg330
eat a bag of dicks garrett
jevad
(Sep 7 05, 08:56)
--------------------------LOL. Wow. It's rare that a new insult packs such a punch.
- ********0
jk
i do agree with the issue with the product. they done bad move on certain aspects of the design but over to me, its very satisfactory.
maybe Mini is a bad example but i wonder if Mini would be where it stands as a brand if it did not have a strong campaign. Than again, it was a launch vehicle and the product it self was new and fresh. I see Mini heading down the same path as VW in terms of image. The campaign does not wow me anymore. Let say, if they used a different vehicle with same campaign, the excitement of the product lacks. The image that you relate with the product is stale.
- jevad0
* bows
- ********0
jk. Now why didn't I see that before? I swear I hit refresh a few times just to make sure.
Crazy nt.
- GrammaSeff0
seriously, it the point of this because you all arent down with the new jetta?
good grief
- ********0
yeah so weird.
i always hear the quality of VW is shite in the US compared to EU. Are yours build in Mexico or something?
Also, what is a Jetta in the US (we ditched that name a long while ago) is called Bora in EU, it's a fine car, i rented it a while ago and pushed it to 200 km/h, not bad for such a medium car, also very comfortable i must say.
but definatly not a car for the hipsters over here like it seems to be in the US.. well at least the previous models were, not??
- ********0
btw. i have not seen many campaigns for the Mini, i think it doesn't need it, i think it's a very very sexy car, it should sell itself!
but that's just my opinion, eh..
- Soler0
However, a really good ad agency can change the face of a corporation: for example: TBWA and Nissan.
Nissan had a shit product and shit ads. It took real innovation in the product line, tons of dough, and a really progressive ad campaign (shift_) to propel them into teh marketplace.
Basically what I'm saying is- although they are only switching agencies.. and agency can start trends in other parts of a corporation. CP+B is progressive enough they may just push teh Executives at VW to make other changes.
- ********0
but as i have mentioned, they have done bad product dev work with their new Tourage and Phaeton.
I think they missed the mark on marketing these vehicle, which i think looks great. If they choose to create a higher brand of a product line which is effective, i think they would have succeed.
For the designer and product dev, no matter how good they are, the image of the brand lies with the product. Ford has recruited some of the major talents around the world to redefine the brand image. Vice President of Design J Mays, as brilliant as he is. he can not change the brand perception of a company with product alone. the campaign has to support the product and make it look better. Ford's main demographic is still 35+. they are trying to change that with new younger hipper products but if the campaign still seem too flat and does not create an impact, the buyers can not relate and will not associate with the product
- algorithm0
worst cars ever made, got rid of mine last year.
In the shop 12 TIMES in one year and thousands down the drain in repairs. fuck em....
- Point50
after I read this book,
http://www.amazon.co.uk/exec/obi…
it helped me confirm that advertising has a minimal effect and is bullshit anyway.