< VW
< VW
Out of context: Reply #2
- Started
- Last post
- 51 Responses
- ********0
What JK has said is true but at the same time, VW failed to make its brand statement over the years. We can all say, "o thats a VW ad" but does it make an impact?
does the ad make you fall in love with the product all over again?
i could see that the brand essence of VW has been declining. The image of VW has been very consistant, which, how you view it, can be a good thing or bad thing. In this case it is a bad thing.
I think as a product perspective, I think VW has provided good products with good design sense. In the market, the VW failed to make a statement as a brand and what it stands for. What it really needs is a turn around in perception of the brand and how the product is projected.