< VW
Out of context: Reply #6
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true enough jevad, the failure of their high end line is also to blame. they are also considering job cuts of 10% in germany (out of 100k).
i always say, if you market the product just right, you will sell it. just think of Apple, the quality of the product is very poor in terms of materal and craftmanship but the brand image is very strong.
i honestly dont mind the VW's design direction. But as a shake up in the company with laggin sales, they must do soemthing to respark that brand image it created for theie "drivers wanted".
That campaign alone created such a buzz and image that the sales increased. If VW did not have the image, would they of sold that many cars?
anywho, i think it was a good move on VW but i think they should of done a review than just giving them a phone call.