< VW
< VW
Out of context: Reply #11
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jk
i do agree with the issue with the product. they done bad move on certain aspects of the design but over to me, its very satisfactory.
maybe Mini is a bad example but i wonder if Mini would be where it stands as a brand if it did not have a strong campaign. Than again, it was a launch vehicle and the product it self was new and fresh. I see Mini heading down the same path as VW in terms of image. The campaign does not wow me anymore. Let say, if they used a different vehicle with same campaign, the excitement of the product lacks. The image that you relate with the product is stale.